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Cover of Introduction to Public Speaking: An Inductive Approach v1.0
December 2021
Page Count: 
ISBN (Digital): 

Introduction to Public Speaking: An Inductive Approach

Version 1.0
By Mark Ward Sr.

Key Features

  • Traditional organization matches most course syllabi, making transitions from currently assigned texts simple and straightforward.
  • Friendly and informal tone, as reflected in chapter titles, plus abundant visual illustrations of concepts appeal to students of all ages.
  • Connects with “digital native” learners accustomed to receiving information in brief bites.
  • Students begin with the more easily grasped “mechanics” of short speech segments as they learn one part of a speech at a time (introduction, conclusion, main points, transitions, etc.).
  • Concrete tasks precede abstract concepts, so students build confidence and gain familiarity with excellent practices before tackling tasks such as audience analysis and topic selection.
  • Small group exercises throughout the text build peer support and reduce speech anxiety.
  • Three master rubrics—for the written outline, speech content, and speech delivery—appear throughout the text as a constant baseline to guide students’ step-by-step progress through the checklists provided in the rubrics.
  • With the rubrics, students know exactly what is expected of them and feel less anxiety, while faculty can better provide quick, thorough, and consistent feedback.
  • By breaking down speech components and providing rubrics, the inductive approach adapts readily and effectively to online courses and facilitates teaching by graduate assistants.
  • Supportive learning structure includes:
    • Pertinent portion of the applicable grading rubric as an overview for the material covered in the following chapter
    • Learning Objectives organized by main section to preview that section’s key concepts
    • Key Takeaways at the end of every main section that summarize that section’s key concepts
    • Exercises at the end of every main section to guide students on how to apply what they have just learned
    • Incorporates model introductions, model conclusions, model outlines, models for other speech components, and templates and worksheets for class exercises.
  • Appendices to several early chapters feature author-annotated versions of model speeches that develop students' ability to critically analyze their own speeches.
  • Access to FlatWorld Homework is complimentary with every purchase of FlatWorld’s online reader. Features a video-uploading tool that enables students to record and share recorded speeches within a secure grading environment. Integrated grading rubrics drawn from the book can be customized or fully new rubrics can be uploaded by adopters.


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Online Access Price:  $33.95 Color Printed Textbook with Online Access Price:  $60.95
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Introduction to Public Speaking: An Inductive Approach is appropriate for the Introduction to Public Speaking course taught at the undergraduate level at two- and four-year colleges and universities.

Introduction to Public Speaking: An Inductive Approach brings a fresh and common-sense strategy to teaching and learning public speaking. This book’s inductive approach guides students to learn and practice each part of a public speech one component at a time. Confidence grows and competence naturally develops as learners build the necessary skills, one by one, that are required to conceptualize, research, prepare, and successfully deliver a full speech. The deductive approach used by other books can overwhelm students and stoke anxiety. This is because deductive learners are typically expected to deliver fully finished speeches before they thoroughly understand each component. In contrast, Introduction to Public Speaking: An Inductive Approach is constructed to assuage anxiety and build competence with its supportive, step-by-step learning strategy.

To begin, students prepare and present short speech segments of 1–2 minutes in length. These initial speeches are based on models provided in the book and separately focus on each speech component. Learners immediately become familiar with all the core building blocks of a successful speech. As a result, students feel in better control of the entire learning process. Encouraged by initial successes with manageable exercises, students are less apprehensive as they contemplate more fully composed speeches. Further, by concentrating on and practicing one speech segment or skill at a time, students better retain what they have learned over time. 

FlatWorld Homework System

FlatWorld Homework

FlatWorld Homework includes multi-format questions written specifically for your FlatWorld book, which you can access through our stand-alone interface or integrate with your learning management system.

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Instructor’s Manual

Instructor’s Manual

The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

Instructor’s Manual

PowerPoint Lecture Notes

PowerPoint Lecture Notes

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

PowerPoint Lecture Notes

Test Generator - powered by Cognero

Test Generator - powered by Cognero

FlatWorld has partnered with Cognero, a leading online assessment system, that allows you to create printable tests from FlatWorld provided content.

Test Bank Files for Import to Learning Management Systems

Test Bank Files for Import to Learning Management Systems

For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.

Test Item File

Test Item File

Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.

Sample Syllabi

Sample Syllabi

Sample syllabi provide useful templates to help new faculty adopters revise their teaching plans to match their assigned FlatWorld textbook or lend insights to existing adopters on how to organize their classes.


At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.

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Mark Ward Sr. University of Houston-Victoria

Mark Ward Sr. (PhD, Clemson University, 2010) is a professor of communication at the University of Houston-Victoria. His ethnographic research on religious communication and media has been published in more than forty scholarly articles and essays. These works are cited for their innovative applications of organizational communication theory to analyze congregational cultures.

His seven books include the multivolume series The Electronic Church in the Digital Age (2016, Praeger), which received the Clifford G. Christians Ethics Research Award, Introduction to Public Speaking: An Inductive Approach (2022, FlatWorld), and most recently God Talk: The Problem of Divine-Human Communication (2023, Peter Lang). His book Inside Evangelicalism: The Culture of Conservative White Christianity (Lexington Books) is forthcoming. He is the originator and author of Speech Codes Theory Proposition 8.

Dr. Ward is a winner of the David R. Maines Narrative Research Award, Digital Religion Research Award, and multiple Article of the Year awards from the Religious Communication Association. In 2022 he was named Outstanding Scholar in Communication Theory by the Southern States Communication Association and in 2018 named his institution’s scholar of the year. Currently he serves on National Communication Association Legislative Assembly, Religious Communication Association Executive Council, and the editorial boards of the Journal of Communication and Religion, Journal of Media and Religion, and Women & Language.

Before entering academe, Dr. Ward was communications director and journal editor for several national nonprofit organizations. As an independent writer he has authored more than 2,000 feature articles for national trade and professional magazines, and as a broadcaster his experience ranges from local radio announcer and deejay to national program syndication and voice talent.

Additions & Errata

4/7/23: Chapter 5.2 Rearch and Support video updated to

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