Textbook Details
Newer Version Available
Mastering Strategic Management v2.0
- By:
- Dave Ketchen and Jeremy Short
- Published:
- January 2018
- Discipline:
- Management & Organization Textbooks
- ISBN (Digital):
- 978-1-4533-8682-8
Brief Table of Contents
Chapter 1: Mastering Strategy: Art and Science
Chapter 2: Leading Strategically
Chapter 3: Evaluating the External Environment
Chapter 4: Managing Company Resources
Chapter 5: Selecting Business-Level Strategies
Chapter 6: Supporting the Business-Level Strategy: Competitive and Cooperative Moves
Chapter 7: Competing in International Markets
Chapter 8: Selecting Corporate-Level Strategies
Chapter 9: Executing Strategy through Organizational Design
Chapter 10: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility