Textbook Details
Newer Version Available
Understanding Media and Culture: An Introduction to Mass Communication v2.0
- By:
- Jack Lule
- Published:
- August 2017
- Discipline:
- Communication Textbooks
- ISBN (Digital):
- 978-1-4533-8526-5
Brief Table of Contents
Chapter 1: Media and Culture
Chapter 2: Media Effects
Chapter 3: Books
Chapter 4: Newspapers
Chapter 5: Magazines
Chapter 6: Music
Chapter 7: Radio
Chapter 8: Movies
Chapter 9: Television
Chapter 10: Electronic Games and Entertainment
Chapter 11: The Internet and Social Media
Chapter 12: Advertising and Public Relations
Chapter 13: Economics of Mass Media
Chapter 14: Ethics of Mass Media
Chapter 15: Media and Government
Chapter 16: The Future of Mass Media