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Understanding Media and Culture: An Introduction to Mass Communication

Homework system included
By: 
Jack Lule
Version: 
2.0
Published: 
August 2017
Page Count: 
528
Online Access Price: 
$29.95
Full Color Book + Online Access Price: 
$54.95
ISBN: 
978-1-4533-8525-8

Understanding Media and Culture: An Introduction to Mass Communication is a compelling, historical narrative sketching the ongoing evolution of media and technology. Today’s students are immersed in media–and while they expect new technology, they often lack the historical perspective. This understanding can help today’s learners comprehend, appreciate, anticipate, shape and control media technology.

New in This Version:
  • Up-to-date coverage on media and culture.
  • Cutting-edge examples on virtual reality, the election of Donald Trump, and more.

  • Equipped with instructor supplements.
  • Customizable.

At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.


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This book is now available with FlatWorld’s Homework System at no additional cost to your students.

With the new, easy-to-use Homework System, you will be able to assign questions and autograde homework. The system includes multi-format questions written specifically for your FlatWorld book, which you can access through our stand-alone interface or integrate with your learning management system (e.g. Canvas, Moodle, Brightspace/D2L, and Blackboard).

Visit the FlatWorld Homework page to learn more.

To schedule a demo for help in setting up FlatWorld Homework for your course, contact your Sales Rep or FlatWorld support.

Need assistance in supplementing your quizzes and tests? Our test item files (in Word format) contain many true/false, multiple choice, fill in the blanks, and short essay questions.

The Instructor Manual (in Word format) will help guide you through the main concepts of each chapter such as learning objectives, key terms and takeaways. Many also include explanations and answers to chapter exercises.

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole

Prefer printable tests? Download our test generator and start creating printable tests today! We offer a test generator for both PC and Mac users.

We have taken our test item file and created files to import into several Learning Management Systems. Click for detailed information and file availability.

Jack lule

Jack Lule Lehigh University

Jack Lule is Professor of Journalism and Director of the Globalization and Social Change Initiative at Lehigh University. His research interests include globalization and media, international communication, international news reporting, cultural and critical studies of news, online journalism, and teaching with technology. He is the author of the award-winning Daily News, Eternal Stories: The Mythological Role of Journalism, published by Guilford Press. Called “a landmark book in the sociology of news,” the book argues that ancient myths can be found daily in the pages of the news. His current book is a study of globalization and the media. Dr. Lule is also the author of more than 50 scholarly articles and book chapters; a frequent contributor to numerous newspapers and periodicals, and has served as a commentator about the news on National Public Radio, BBC and other media outlets. He is a member of the editorial board of Journalism and Mass Communication Quarterly and Critical Studies in Media Communication. He has been awarded grants from The New York Times Company Foundation, the National Endowment for the Humanities and others. Dr. Lule also the recipient of four Lehigh teaching awards. A former writer for the Philadelphia Inquirer, Dr. Lule received his Ph.D. from the University of Georgia in 1987.
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