Mastering Strategic ManagementVersion 2.1 By: Dave Ketchen and Jeremy Short
This book is available with FlatWorld's Homework System at no additional cost to your students. Learn more
- Visual adaptations of key concepts.
- Real-world examples from well-known corporations, such as Apple.
- “Strategy at the Movies” features that link to popular motion-picture examples.
Mastering Strategic Management, v2.1 is appropriate for undergraduate, MBA, or graduate-level courses on management strategy usually taught in four-year colleges and universities.
The authors draw on insights from various functional subject matters such as marketing, finance, and accounting to demonstrate how top executives make the strategic decisions that drive whether an organization succeeds or fails. Students are encouraged to engage with the material and concepts through graphic displays, illustrative examples, and unique motion-picture links. This edition has been updated to include fresh cases and examples that have been reviewed by the authors and other leading academics to ensure that students have the most current and relevant knowledge about driving an organization’s successful performance by making smart strategic choices.
New in This Version
- Version 2.1 is updated to make the book compliant with accessibility standards and features a more colorful and refreshed page design featuring larger typeface. Reflects the recent updates in Version 2.0
- Updated cases and fresh examples.
- New “Research Roundups” and “Small Business Spotlights” included in each chapter.
- “Top-Shelf Reading” included in each chapter to enhance and expand the subject matter explored in the text.
FlatWorld Homework includes multi-format questions written specifically for your FlatWorld book, which you can access through our stand-alone interface or integrate with your learning management system.
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The Instructor Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.
PowerPoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.
PowerPoint Lecture Notes
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Test Item File
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