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Textbook Details

Cover of Mastering Strategic Management v3.0
Mastering Strategic Management v3.0
Dave Ketchen and Jeremy Short
September 2021
Management & Organization Textbooks
ISBN (Digital): 

Brief Table of Contents

Chapter 1: Mastering Strategy: Art and Science

Chapter 2: Leading Strategically

Chapter 3: Evaluating the External Environment

Chapter 4: Managing Company Resources

Chapter 5: Selecting Business-Level Strategies

Chapter 6: Supporting the Business-Level Strategy: Competitive and Cooperative Moves

Chapter 7: Competing in International Markets

Chapter 8: Selecting Corporate-Level Strategies

Chapter 9: Executing Strategy through Organizational Design

Chapter 10: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility

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