This textbook is suitable for the following courses: Business Communication, Business English, Business Presentation, and Professional Communication.
Business Communication for Success is a comprehensive introduction to business communication, which is organized in a clear, modular format based on four parts of business communication: principles, writing, presenting, and applying business communication in the real world. Unlike other books in the marketplace, McLean included sections dedicated to discussing mobile communication and family business communication.
- Added new exercises, images, and videos throughout the text.
- Included new connections to the latest research.
- New sections on mobile communication, family business communication, and intercultural communication.
- Student-engaging activities including role-plays, small-group activities, and games.
- Assignment-based learnings such as journal writings, case studies, and self-assessment activities.
- Clear, modular organization based on four parts of business communication: principles, writing, presenting, and applying business communication.
At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.
FlatWorld Homework System
This book is now available with FlatWorld’s Homework System at no additional cost to your students.
With the new, easy-to-use Homework System, you will be able to assign questions and autograde homework. The system includes multi-format questions written specifically for your FlatWorld book, which you can access through our stand-alone interface or integrate with your learning management system (e.g. Canvas, Moodle, Brightspace/D2L, and Blackboard).
Visit the FlatWorld Homework page to learn more.
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Test Item File
Need assistance in supplementing your quizzes and tests? Our test item files (in Word format) contain many true/false, multiple choice, fill in the blanks, and short essay questions.
The Instructor Manual (in Word format) will help guide you through the main concepts of each chapter such as learning objectives, key terms and takeaways. Many also include explanations and answers to chapter exercises.
Powerpoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole
Testbank for Import to Learning Management System
We have taken our test item file and created files to import into several Learning Management Systems. Click for detailed information and file availability.