Textbook Details
A New Entrepreneurial Dynamic: 21st Century Startups and Small Businesses v1.0
- By:
- Greg Autry
- Published:
- January 2022
- Discipline:
- General Business Textbooks
- ISBN (Digital):
- 978-1-4533-9411-3
Brief Table of Contents
Chapter 1: The Entrepreneur in Context
Chapter 2: The New Entrepreneurial Dynamic
Chapter 3: Strategy: Capturing and Maintaining Competitive Advantage
Chapter 4: Opportunity Recognition
Chapter 5: Feasibility Analysis and Opportunity Evaluation
Chapter 6: Team Building and Leadership
Chapter 7: Funding
Chapter 8: Launching
Chapter 9: Brand Building
Chapter 10: Marketing
Chapter 11: Selling
Chapter 12: Operations
Chapter 13: Accounting
Chapter 14: Managing Cash Flow and Finance
Chapter 15: The Business Environment and Government
Chapter 16: Exiting and Harvest
Appendix A: Final Thoughts