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Published
June 2010
ISBN (Digital)

Atlas Black: Management Guru?

Version 1.0
By Jeremy Short, Talya Bauer, and Dave Ketchen

Included Supplements

Key Features

Are you looking for a new textbook that is designed specifically for your course? Well, you've found one.
Should our family firm expand, or should we be content with the success we enjoy now? Which of my children should succeed me at the helm? Is franchising a viable source or growth, and is it really a form of entrepreneurship? How can I ensure that my family firm thrives in the future? The founders of family firms wrestle with complex questions like these every day, and the answers are elusive. In Tales of Garc—n: The Franchise Players, a charismatic entrepreneur named Garc—n tries to direct the destiny of the family-owned hotel that he created. The family's plans take an unexpected turn when a mysterious investor offers to become the hotelÕ first franchisee. Garc—nÕ carefree son Ram—n readily embraces the opportunity, while his cynical daughter Isabel questions the investorÕ motives.

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Jeremy Short

Jeremy Short

University of North Texas - Denton

Jeremy Short is the G. Brint Ryan Chair in Entrepreneurship at the University of North Texas. His award-winning teaching includes classes on principles of management, strategic management, entrepreneurship, social entrepreneurship, and research methods. Dr. Short’s research focuses on the determinants of performance in organizations ranging from start-ups, social ventures, family firms, and large organizations. He has published more than one hundred articles in journals such as Strategic Management Journal, Strategic Entrepreneurship Journal, Organization Science, Personnel Psychology, Organizational Behavior and Human Decision Processes, Journal of Business Venturing, Entrepreneurship Theory & Practice, Journal of Business Venturing Insights, Academy of Management Learning and Education, and Journal of Management Education, among others. He serves on the editorial boards of Strategic Entrepreneurship Journal, Journal of Business Venturing, Entrepreneurship Theory & Practice, Journal of Management, Journal of Business Venturing Insights, Family Business Review, and Organizational Research Methods. He also coauthored the first Harvard Business School case in graphic novel format as well as other graphic texts such as Atlas Black: The Complete Adventure. Short’s work has been highlighted in outlets such as Forbes, the Wall Street Journal, USA Today, National Public Radio, Morning Brew, Scientific American Mind, and Franchise Times. A recent study highlighting the citation count of scholarly publications placed Jeremy’s scholarly impact among the top 2% of all management scholars in the world.

Talya Bauer

Talya Bauer

Portland State University

Talya Bauer (PhD, Purdue University) is the Cameron Professor of Management and Affiliated Professor of Psychology at Portland State University. She is an award-winning teacher and researcher and recipient of the Society for Industrial and Organizational Psychology (SIOP) Distinguished Teaching Award, the Academy of Management HR division’s Innovations in Teaching Award, and the Academy of Management HR division's Herbert Heneman, Jr. Award for Career Achievement. She conducts research about relationships at work throughout the employee life cycle, including recruitment, applicant reactions to selection, onboarding, and leadership. Her work has been supported by grants from the National Science Foundation (NSF) and the National Institutes of Health (NIH) as well as the SHRM and SIOP foundations, and has been published in research outlets such as the Academy of Management Journal, Academy of Management Learning and Education Journal, Journal of Applied Psychology, Journal of Management, and Personnel Psychology. She has worked with dozens of government, Fortune 1000, and start-up organizations and has been a Visiting Scholar in France, Italy, Singapore, Spain, the UK, and at Google Headquarters, and she has delivered keynote addresses in Australia, Greece, Spain, the UK, and across the United States. She serves in elected positions, including both the Organizational Behavior and HRM Executive Committees of the Academy of Management and Member-at-Large for SIOP. In 2018–2019 Talya served SIOP as its president. She is an associate editor for the Journal of Applied Psychology (and a former editor of Journal of Management). Her work has been discussed in Business Week, Harvard Business Review, the New York Times, USA Today, Wall Street Journal, and NPR’s All Things Considered. She is a fellow of SIOP, the American Psychological Association, Association for Psychological Science, and International Association of Applied Psychology. Her textbooks are in use around the world and have been recognized multiple times for awards by the Textbook Authors Association.

Dave Ketchen

Dave Ketchen

Auburn University

Dave Ketchen serves as Harbert Eminent Scholar and Professor of Management at Auburn University. An award-winning educator, Ketchen has taught Strategic Management, Principles of Management, Franchising, Soft Skills for Business Success, and the Business of Brewing. His research interests include strategic management, entrepreneurship, research methods, and strategic supply-chain management. He has published more than two hundred articles in journals such as Administrative Science Quarterly, Academy of Management Journal, and Strategic Management Journal. He has served on numerous editorial boards, including those of Academy of Management Review, Strategic Management Journal, and Journal of Management Studies. He has served as associate editor for various journals, including Academy of Management Journal, Strategic Entrepreneurship Journal, Journal of International Business Studies, and Organizational Research Methods. Ketchen serves on the board of directors for the Why Not Win Institute, has acted as an expert witness, and has assisted a variety of private- and public-sector entities with strategic planning. He is the former chair of the board of directors for Alabama Launchpad (a statewide start-up competition) and served on the Steering Committee for the Michelin Development–East Alabama (an entity that provided low-interest loans to fuel job creation). He has written for the Wall Street Journal, The Hill, The Conversation, and other leading outlets for business insights. In 2023, he was named a Fellow of the Academy of Management.

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