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Textbook Details
By Mason A. Carpenter and Sanjyot P. Dunung
- Published
- February 2012
- Discipline
- Management & Organization Textbooks
- ISBN (Digital)
- 978-1-4533-4340-1
Brief Table of Contents
- Chapter 1: Culture and Business
- Chapter 2: International Trade and Foreign Direct Investment
- Chapter 3: Global and Regional Economic Cooperation and Integration
- Chapter 4: Foreign Exchange and the Global Capital Markets
- Chapter 5: Competing Effectively through Global Marketing, Distribution, and Supply-Chain Management
- Chapter 6: International Expansion and Global Market Opportunity Assessment