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Textbook Details

By Karen Collins
Published
January 2013
Discipline
General Business Textbooks
ISBN (Digital)
978-1-4533-5129-1

Brief Table of Contents

  • Chapter 1: The Foundations of Business
  • Chapter 2: Business Ethics and Social Responsibility
  • Chapter 3: Business in a Global Environment
  • Chapter 4: Selecting a Form of Business Ownership
  • Chapter 5: The Challenges of Starting a Business
  • Chapter 6: Managing for Business Success
  • Chapter 7: Recruiting, Motivating, and Keeping Quality Employees
  • Chapter 8: Teamwork and Communications
  • Chapter 9: Marketing: Providing Value to Customers
  • Chapter 10: Product Design and Development
  • Chapter 11: Operations Management in Manufacturing and Service Industries
  • Chapter 12: The Role of Accounting in Business
  • Chapter 13: Managing Financial Resources
  • Chapter 14: Personal Finances
  • Chapter 15: Managing Information and Technology
  • Chapter 16: The Legal and Regulatory Environment of Business

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