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Textbook Details
By Karen Collins
- Published
- January 2013
- Discipline
- General Business Textbooks
- ISBN (Digital)
- 978-1-4533-5129-1
Brief Table of Contents
- Chapter 1: The Foundations of Business
- Chapter 2: Business Ethics and Social Responsibility
- Chapter 3: Business in a Global Environment
- Chapter 4: Selecting a Form of Business Ownership
- Chapter 5: The Challenges of Starting a Business
- Chapter 6: Managing for Business Success
- Chapter 7: Recruiting, Motivating, and Keeping Quality Employees
- Chapter 8: Teamwork and Communications
- Chapter 9: Marketing: Providing Value to Customers
- Chapter 10: Product Design and Development
- Chapter 11: Operations Management in Manufacturing and Service Industries
- Chapter 12: The Role of Accounting in Business
- Chapter 13: Managing Financial Resources
- Chapter 14: Personal Finances
- Chapter 15: Managing Information and Technology
- Chapter 16: The Legal and Regulatory Environment of Business