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Brief Table of Contents

• Chapter 1: The Foundations of Business
• Chapter 2: The Challenges of Starting a Business
• Chapter 3: Selecting a Form of Business Ownership
• Chapter 4: Business in a Global Environment
• Chapter 5: Managing for Business Success
• Chapter 6: Product Design and Development
• Chapter 7: Marketing: Providing Value to Customers
• Chapter 8: The Legal and Regulatory Environment of Business
• Chapter 9: Business Ethics and Social Responsibility
• Chapter 10: The Role of Accounting in Business
• Chapter 11: Managing Financial Resources
• Chapter 12: Managing Information and Technology
• Chapter 13: Recruiting, Motivating, and Keeping Quality Employees
• Chapter 14: Teamwork and Communications
• Chapter 15: Operations Management in Manufacturing and Service Industries
• Chapter 16: Personal Finances

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