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Textbook Details

By Scott McLean
Published
June 2013
Discipline
Business Communication Textbooks
ISBN (Digital)
978-1-4533-5588-6

Brief Table of Contents

  • Chapter 1: Effective Business Communication
  • Chapter 2: Delivering Your Message
  • Chapter 3: Understanding Your Audience
  • Chapter 4: Effective Business Writing
  • Chapter 5: Writing Preparation
  • Chapter 6: Writing
  • Chapter 7: Revising and Presenting Your Writing
  • Chapter 8: Feedback in the Writing Process
  • Chapter 9: Business Writing in Action
  • Chapter 10: Developing Business Presentations
  • Chapter 11: Nonverbal Delivery
  • Chapter 12: Presentations to Inform
  • Chapter 13: Presentations to Persuade
  • Chapter 14: Business Presentations in Action
  • Chapter 15: Negative News and Crisis Communication
  • Chapter 16: Intercultural and International Business Communication
  • Chapter 17: Group Communication, Teamwork, and Leadership

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