Marketing Textbooks

Success Stories

“My textbook is written by two first-class management scholars. This new open book model is a perfect example of how entrepreneurship can create solutions to a known market problem.”

Hao Zhao

Rensselaer Polytechnic Institute

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  • Jeff Tanner
  • Mary Anne Raymond
  • Marketing Textbooks
  • Kimberly Richmond
  • Marketing Textbooks
  • Michael Solomon
  • Lisa Duke Cornell
  • Amit Nizan
  • Marketing Textbooks
  • M. Joseph Sirgy
  • Don R. Rahtz
  • Laura Portolese
  • Marketing Textbooks