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Newer Version Available
Cover of Information Systems: A Manager's Guide to Harnessing Technology v1.3
Published: 
December 2011
Page Count: 
352
ISBN (Digital): 
978-1-4533-3272-6

Information Systems: A Manager's Guide to Harnessing Technology

Version 1.3
By John Gallaugher

Included Supplements

Key Features

Recognized for teaching excellence by BusinessWeek and Entrepreneur Magazine, John Gallaugher of Boston College brings you a textbook that teaches students the IS experience from a Manager's perspective.

Students

Online Access Price:  $39.95 Color Printed Textbook with Online Access Price:  $66.95
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Listen to a podcast of John discussing his textbook.

Information Systems: A Manager’s Guide to Harnessing Technology V 1.3 is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Systems Management / Technology.

Version 1.3 of John's book retains the same structure and theory of version 1.1 and V 1.2, but refreshes key statistics, examples, and brings case material up to date (vital when covering firms that move as fast as Facebook, Google, and Netflix).

For example; the Netflix chapter - Updates address the major changes impacting Netflix in 2011, including the response to the firm's pricing changes, the failed Qwikster service split, recent developments impacting the streaming and DVD-by-mail businesses, a comparison table detailing the stark differences between the firm's two offerings (DVD & streaming), updated statistics, learning objectives, and additional exercises and updates to the Google chapter - Updated text/images for currency, additional sub-sections on the firm's Google+ launch and the acquisition of Motorola Mobility.

Adopting version 1.3 guarantees your students will have the most current text on the market, drawing real and applicable lessons from material that will keep your class offerings current and accessible.

One of BusinessWeek’s "Professors of the Year", John Gallaugher of Boston College, brings you a brand new Management Information Systems textbook that teaches students how he or she will experience IS from a Managers perspective first hand through interesting coverage and bleeding-edge cases.

Get involved with John's community by visiting and subscribing to his blog, The Week In Geek, where courseware, technology and strategy intersect and joining his Ning IT Community site where you can get more resources to teach Information Systems.

Shockingly, at a time when technology regularly appears on the cover of every major business publication, students find IS among the least appealing of management disciplines.

The teaching approach in Information Systems: A Manager’s Guide to Harnessing Technology V 1.3 can change this. The text offers a proven approach that has garnered student praise, increased IS enrollment, and engaged students to think deeper and more practically about the space where business and technology meet. Every topic is related to specific business examples, so students gain an immediate appreciation of its importance. Rather than lead with technical topics, the book starts with strategic thinking, focusing on big-picture issues that have confounded experts but will engage students. And while chapters introduce concepts, cases on approachable, exciting firms across industries further challenge students to apply what they've learned, asking questions like:

Why was NetFlix able to repel Blockbuster and WalMart? How did Harrah's Casino's become twice as profitable as comparably-sized Caesar's, enabling the former to acquire the latter? How does Spain's fashion giant Zara, a firm that shuns the sort of offshore manufacturing used by every other popular clothing chain, offer cheap fashions that fly off the shelves, all while achieving growth rates and profit margins that put Gap to shame? Why do technology markets often evolve into winner-take-all or winner take-most scenarios? And how can managers compete when these dynamics are present? Why is Google more profitable than Disney? How much is Facebook really worth

The Information Systems course and discipline have never seemed more relevant, more interesting, and more exciting. Gallaugher's textbook can help teachers make students understand why.

 

Instructor’s Manual

Instructor’s Manual

The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

Instructor’s Manual

PowerPoint Lecture Notes

PowerPoint Lecture Notes

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

PowerPoint Lecture Notes

Test Generator

Test Generator

Prefer printable tests? Download our test generator and start creating printable tests today! We offer a test generator for both PC and Mac users.

Test Bank Files for Import to Learning Management Systems

Test Bank Files for Import to Learning Management Systems

For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.

Test Item File

Test Item File

Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.

At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.


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John Gallaugher Boston College

John Gallaugher (PhD Syracuse University School of Management) is the founder of the Boston College TechTrek field study programs, and as an advisor to multiple successful student entrepreneurs, John has had unprecedented access to the world’s leading technology and tech investment firms. An award-winning educator and author, John has been named a "Distinguished Educator" by Apple Inc., a "Most Popular Professor" by Bloomberg Businessweek, and “Guru to Grads” by Entrepreneur Magazine. He has also received the Boston College Trzaska Faculty Leadership Award, the all-university Boston College Teaching Award, the Carroll School of Management Teaching Award, and the student newspaper’s Momentum Award for campus impact. His bestselling textbook Information Systems: A Manager's Guide to Harnessing Technology has been used at over 450 universities worldwide, and has twice won the Textbook and Academic Authors' Association "Texty" award for excellence. John has taught on five continents and has led field study experiences in Seattle, San Francisco/Silicon Valley, Boston, New York, Dublin, Ghana, and Sydney. John’s research has been published in leading journals including the MIS Quarterly and Harvard Business Review, and he has consulted for leading organizations including Apple Inc., Accenture, ING, Partners Healthcare, State Street, and the U.S. Information Agency, among others. John has worked extensively with student entrepreneurs and has seen several former students gain admittance to elite accelerators (Y-Combinator, TechStars, MassChallenge), raise capital, and build thriving businesses, with some garnering unicorn ($1 billion plus) valuations. His comments on Business and Technology have appeared in several media outlets, including The New York Times, BusinessWeek, The Associated Press, National Public Radio, and Wired. One of the rare academics who teaches managerial as well as software and hardware programming courses, you can find hundreds of "flipped learning" and project videos at: YouTube.com/profgallaugher. John holds both a BA in Computer Science and an MBA from Boston College, and a PhD in Information Systems from the Syracuse University School of Management. He occasionally publishes on Substack (http://profgallaugher.substack.com) and is also active on social media—having left X for Threads: @john.gallaugher.

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