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Small Business Management in the 21st Century, v. 1.0
- By: David T. Cadden and Sandra L. Lueder
- Version: 1.0
- Shared Versions: 1 what's this?
- Pub Date: June 2012
- eISBN: 978-1-4533-4556-6
- Pages: 520
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Table of Contents:
- About the Authors
- Chapter 1: Foundations for Small Business
- Chapter 2: Your Business Idea: The Quest for Value
- Chapter 3: Family Businesses
- Chapter 4: E-Business and E-Commerce
- Chapter 5: The Business Plan
- Chapter 6: Marketing Basics
- Chapter 7: Marketing Strategy
- Chapter 8: The Marketing Plan
- Chapter 9: Accounting and Cash Flow
- Chapter 10: Financial Management
- Chapter 11: Supply Chain Management: You Better Get It Right
- Chapter 12: People and Organization
- Chapter 13: The Search for Efficiency and Effectiveness
- Chapter 14: Icebergs and Escapes
- Chapter 15: Going Global: Yes or No?
- Chapter 16: Appendix: A Sample Business Plan
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About This Textbook:
The text has a format and structure that will be familiar to you if you use other books on small business management. Yet it brings a fresh perspective by incorporating three distinctive and unique themes and an important new feature (Disaster Watch) which is embedded throughout the entire text. These themes assure that students see the material in an integrated context rather than a stream of separate and distinct topics.
First, the authors incorporate the use of technology and e-business as a way to gain competitive advantage over larger rivals. Technology is omnipresent in today’s business world. Small business must use it to its advantage. We provide practical discussions and examples of how a small business can use these technologies without having extensive expertise or expenditures.
Second, they explicitly acknowledge the constant need to examine how decisions affect cash flow by incorporating cash flow impact content in several chapters. As the life blood of all organizations, cash flow implications must be a factor in all business decision-making.
Third, they recognize the need to clearly identify sources of customer value and bring that understanding to every decision. Decisions that do not add to customer value should be seriously reconsidered.
Small Business Management in 21st Century boasts a new feature called Disaster Watch scenarios. Few texts cover, in any detail, some of the major hazards that small business managers face. Disaster Watch scenarios, included in most chapters, cover topics that include financing, bankers, creditors, employees, customers who don’t pay, economic downturns, and marketing mistakes.
If you're interested in delivering a course to your students that gives practical information on how to run a small business while using customer value, digital technology, and cash flow as key themes rather than after-thought add-ins - Small Business Management in the 21st Century is the book for you. Request a desk copy and check it out today.
This textbook comes with the following materials that you can use in your classroom.Instructor Manual
The Instructor Manual will help guide you through the main concepts of each chapter such as learning objectives, key terms and takeaways. Many also include explanations and answers to chapter exercises.Powerpoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a wholeExcel Templates
Solutions manuals, sample exams, video learning segments, workbooks, cases and lab manuals are just some of the extras our books will offer depending on the needs of the course. Click here to see what this textbook offers.Test Item File
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We have taken our test item file and created files to import into the following Learning Management Systems*: Blackboard, Angel, Moodle, WebCT. We also support a Respondus Neutral file that you can use to easily import our questions in any LMS supported by Respondus. * Please note that only certain versions of each LMS are supported. Click on Supplements for detailed information
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