Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn more
Skip to content
Cover of Small Business Management in the 21st Century v1.0
Published: 
June 2012
Page Count: 
520
ISBN (Digital): 
978-1-4533-4556-6

Small Business Management in the 21st Century

Version 1.0
By David T. Cadden and Sandra L. Lueder

Included Supplements

Key Features

  • Unique perspective and streamlined approach.
  • “Disaster Watch” scenarios included in each chapter that detail some of the major hazards small business managers face.
  • Customizable.

Students

Online Access Price:  $33.95 Color Printed Textbook with Online Access Price:  $70.95
Buy This Book Redeem My Code

Small Business Management in the 21st Century offers a streamlined approach and a unique perspective as it treats small business management as a practical human activity, rather than as an abstract theoretical concept. The authors incorporate the use of technology and e-business as a way to gain competitive advantage over larger rivals. The text also acknowledges the constant need to examine how decisions affect cash flow and the value of each customer.

  • About the Authors
  • Acknowledgments
  • Dedications
  • Preface

    • Chapter 1: Foundations for Small Business

  • 1.1 Small Business in the US Economy
  • 1.2 Success and Failure in Small Businesses
  • 1.3 Evolution
  • 1.4 Ethics
  • 1.5 The Three Threads

    • Chapter 2: Your Business Idea: The Quest for Value

  • 2.1 Defining the Customer’s Concept of Value
  • 2.2 Knowing Your Customers
  • 2.3 Sources of Business Ideas
  • 2.4 The Three Threads

    • Chapter 3: Family Businesses

  • 3.1 Family Business: An Overview
  • 3.2 Family Business Issues
  • 3.3 Conflict
  • 3.4 The Three Threads

    • Chapter 4: E-Business and E-Commerce

  • 4.1 E-Business and E-Commerce: The Difference
  • 4.2 E-Commerce Operations
  • 4.3 E-Commerce Technology
  • 4.4 The Three Threads

    • Chapter 5: The Business Plan

  • 5.1 Developing Your Strategy
  • 5.2 The Necessity for a Business Plan
  • 5.3 Building a Plan
  • 5.4 The Three Threads

    • Chapter 6: Marketing Basics

  • 6.1 What Marketing Is All About
  • 6.2 The Customer
  • 6.3 Marketing Research
  • 6.4 The Three Threads

    • Chapter 7: Marketing Strategy

  • 7.1 The Importance of a Marketing Strategy
  • 7.2 The Marketing Strategy Process
  • 7.3 Segmentation and the Target Market
  • 7.4 Differentiation and Positioning
  • 7.5 Marketing Strategy and Product
  • 7.6 Marketing Strategy and Price
  • 7.7 Marketing Strategy and Place
  • 7.8 Marketing Strategy and Promotion
  • 7.9 The Three Threads

    • Chapter 8: The Marketing Plan

  • 8.1 The Need for a Marketing Plan
  • 8.2 The Marketing Plan
  • 8.3 The Three Threads

    • Chapter 9: Accounting and Cash Flow

  • 9.1 Understanding the Need for Accounting Systems
  • 9.2 Financial Accounting Statements
  • 9.3 Financial Ratio Analysis
  • 9.4 The Three Threads

    • Chapter 10: Financial Management

  • 10.1 The Importance of Financial Management in Small Business
  • 10.2 Financial Control
  • 10.3 Financial Decision Making
  • 10.4 The Three Threads

    • Chapter 11: Supply Chain Management: You Better Get It Right

  • 11.1 The Supply Chain and a Firm’s Role in It
  • 11.2 A Firm’s Role in the Supply Chain
  • 11.3 The Benefits and the Risks of Participating in a Supply Chain
  • 11.4 The Three Threads

    • Chapter 12: People and Organization

  • 12.1 Principles of Management and Organization
  • 12.2 Organizational Design
  • 12.3 Legal Forms of Organization for the Small Business
  • 12.4 People
  • 12.5 The Three Threads

    • Chapter 13: The Search for Efficiency and Effectiveness

  • 13.1 Personal Efficiency and Effectiveness
  • 13.2 Creativity
  • 13.3 Organizational Efficiency
  • 13.4 Going Lean
  • 13.5 Personnel Efficiency
  • 13.6 The Three Threads

    • Chapter 14: Icebergs and Escapes

  • 14.1 Icebergs
  • 14.2 Disaster Assistance
  • 14.3 Escapes: Getting Out of the Business
  • 14.4 Exit Strategies

    • Chapter 15: Going Global: Yes or No?

  • 15.1 US Small Business in the Global Environment
  • 15.2 What You Should Know Before Going Global
  • 15.3 Key Management Decisions and Considerations
  • 15.4 The Three Threads

    • Appendix A: Appendix: A Sample Business Plan

  • A.1 Executive Summary
    • Instructor’s Manual

    Instructor’s Manual

    The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

    Instructor’s Manual

    PowerPoint Lecture Notes

    PowerPoint Lecture Notes

    A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

    PowerPoint Lecture Notes

    Test Generator - powered by Cognero

    Test Generator - powered by Cognero

    FlatWorld has partnered with Cognero, a leading online assessment system, that allows you to create printable tests from FlatWorld provided content.

    Test Bank Files for Import to Learning Management Systems

    Test Bank Files for Import to Learning Management Systems

    For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.

    Test Item File

    Test Item File

    Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.

    Other Supplements

    Other Supplements

    Solutions manuals, sample exams, video learning segments, workbooks, cases and lab manuals are just some of the extras our books will offer depending on the needs of the course. Click here to see what this textbook offers.

    At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.


    Sign up for FlatWorld

    Already registered? Sign in here

    David T. Cadden Quinnipiac University

    Dr. David Cadden was born in New York and received his undergraduate degree in engineering from the Brooklyn Polytechnic Institute. He received an M.S. in Management from the same institution. He attended Baruch College, which is part of the City University of New York, where he received his MBA and earned his Ph.D. in Management Planning Systems. Dr. Cadden is the author of many journal articles, book chapters, and proceedings’ publications. For several years he ran a program at Quinnipiac University where students traveled to Nicaragua to assist local small businesses improve their operations. He teaches in the areas of operations and strategy and places special emphasis in these courses on the unique demands of small businesses. Cadden has consulted with several firms including McDonald-Douglas Aircraft and Blue Cross/Blue Shield. Prior to coming to Quinnipiac, Dr. Cadden worked for Hazeltine Corporation, Baruch College, and Fairfield University.

    Sandra L. Lueder Southern Connecticut State University

    Dr. Sandra L. Lueder is an Associate Professor Emeritus, Southern CT State University. She has a Ph.D. in Marketing from the City University of New York (Baruch College), an MBA in Management and Marketing from the University of Connecticut, and a BA from the University of Wisconsin in Madison. She has also taught at Sacred Heart University in Fairfield, CT. Her non-education employment includes working in government, small business, and United Engineers and Constructors, a large corporation that is a division of Raytheon. Dr. Lueder has been passionate about small business for more than 25 years. As the proud daughter of a twice-entrepreneur, she has lived the life and has seen the ups and downs of small business ownership. She has taught small business management courses and has integrated the small business perspective into most of the marketing and leadership courses that she teaches. Dr. Lueder has published in the New England Journal of Entrepreneurship and The E-Business Review. She has also made many presentations at academic conferences.
    Back to top