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Small Business Management in the 21st Century, v. 1.0
- By: David T. Cadden and Sandra L. Lueder
- Version: 1.0
- Shared Versions: 3 what's this?
- Pub Date: June 2012
- eISBN: 978-1-4533-4556-6
- Pages: 520
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Table of Contents:
- About the Authors
- Chapter 1: Foundations for Small Business
- Chapter 2: Your Business Idea: The Quest for Value
- Chapter 3: Family Businesses
- Chapter 4: E-Business and E-Commerce
- Chapter 5: The Business Plan
- Chapter 6: Marketing Basics
- Chapter 7: Marketing Strategy
- Chapter 8: The Marketing Plan
- Chapter 9: Accounting and Cash Flow
- Chapter 10: Financial Management
- Chapter 11: Supply Chain Management: You Better Get It Right
- Chapter 12: People and Organization
- Chapter 13: The Search for Efficiency and Effectiveness
- Chapter 14: Icebergs and Escapes
- Chapter 15: Going Global: Yes or No?
- Appendix: A Sample Business Plan
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