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Information Systems: A Manager's Guide to Harnessing Technology, v. 4.0
- By: John Gallaugher
- Pub Date: August 2015
- eISBN: 978-1-4533-7281-4
- Pages: 480
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Table of Contents:
- About the Author
- Chapter 1: Setting the Stage: Technology and the Modern Enterprise
- Chapter 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers
- Chapter 3: Zara: Fast Fashion from Savvy Systems
- Chapter 4: Netflix in Two Acts: The Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits
- Chapter 5: Moore’s Law and More: Fast, Cheap Computing, and What This Means for the Manager
- Chapter 6: Disruptive Technologies: Understanding the Giant Killers and Tactics for Avoiding Extinction
- Chapter 7: Amazon: An Empire Stretching from Cardboard Box to Kindle to Cloud
- Chapter 8: Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World
- Chapter 9: Social Media, Peer Production, and Web 2.0
- Chapter 10: The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets through Technology
- Chapter 11: Facebook: A Billion-plus users, the High-Stakes Move to Mobile, and Big Business from the Social Graph
- Chapter 12: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion
- Chapter 13: Understanding Software: A Primer for Managers
- Chapter 14: Software in Flux: Open Source, Cloud, Virtualized and App-driven Shifts
- Chapter 15: The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage
- Chapter 16: A Manager’s Guide to the Internet and Telecommunications
- Chapter 17: Information Security: Barbarians at the Gateway (and Just About Everywhere Else)
- Chapter 18: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity
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Information Systems: A Manager’s Guide to Harnessing Techonology, v. 4.0
WHAT'S NEW IN 4.0:
- FRESHLY UPDATED:
- PROFILING WOMEN IN TECH ENTREPRENEURSHIP:
- MICKEY’S WEARABLE:
- BIG DATA STANDOUTS:
- EMBEDDED VIDEO FOR KEY UPDATES:
- CUTTING EDGE COVERAGE:
- FOCUS ON STRATEGIC THINKING:
- CURRENT, ENGAGING AND HOLISTIC CASE STUDIES:
- FASCINATING FIRMS:
Every chapter has received an update to ensure that it covers the latest topics and material. Today’s cutting edge firms and headline grabbing topics presented through durable frameworks and concepts.
New chapter on Rent the Runway highlights Jenn Hyman and Jenny Fleiss as they’ve built a user base of over 5 million for their sharing economy standout, a “Fashion Company with a Technology Soul.” The entrepreneur’s path in building value for a two-sided market, leveraging social media, scouring big data, and building a multi-channel operations marvel is covered in depth.
A mini-case in the “Moore’s Law and More” chapter discusses the launch of Disney’s billion dollar MagicBand and MyMagic+ systems. Low cost consumer tech is leveraged for better customer experience and operational efficiency gains, but not before tackling challenging systems integration and team coordination issues.
New examples show how Spotify’s The Echo Nest is creating a machine-learning tastemaker, while L.L. Bean dives deep into NoSQL to wrangle a business that now spans some 30 customer engagement channels.
Students using the online version will find embedded video for several new topics, including Amazon’s use of robotics to automate fulfillment centers, Zara’s new RFID initiative, the Cognitoy/Watson-using child learning aid, and Disney’s MagicBand, among others.
From Facebook’s move to make Messenger a platform to Google’s evolution to Alphabet, students will feel their text and classroom are alive with the most current content available.
For a comprehensive list of what's new in version 4.0, visit Gallaugher’s blog.
John Gallaugher of Boston College has been named one of Entrepreneur Magazine’s “Gurus to Grads.” His popular and award-winning textbook offers a proven approach that has garnered student praise and increased information systems enrollment. Each year Gallaugher meets with scores of tech industry executives from Silicon Valley to sub-Saharan Africa, and there is no other Information Systems author today who keeps his text as "up-to-the-month" current.
For regular updates, follow Gallaugher’s blog, The Week in Geek, and connect with him on Twitter at @gallaugher.
This textbook is suitable for these courses:Undergraduate or graduate courses in Management Information Systems and Information Technology
This textbook is suitable for 2 and 4 year institutions.
Rather than lead with technical topics, the book starts with strategic thinking, focusing on big-picture issues that have confounded experts but will engage students.
While chapters introduce concepts, cases on approachable, exciting firms across industries further challenge students to apply what they've learned. Students love how concepts are introduced in a text that reads more like Wired and the Wall Street Journal than a conventional textbook.
Chapters cover not only strategy and technology basics, but critical and cutting edge concepts such as data analytics, security, social media, the sharing economy, disruptive innovation, network effects and platform creation, open source, and cloud computing.
In-depth profiles include firms that students know and are eager to learn more about. Amazon, Facebook, Google, Netflix, Rent the Runway, and Zara are among the firms that get extended coverage, along with mini-cases on Airbnb, Uber, and more.
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