International Business: Opportunities and Challenges in a Flattening WorldVersion 1.0 By: Mason A. Carpenter and Sanjyot P. Dunung
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International Business: The Opportunities and Challenges of a Flat World
Mason Carpenter and Sanjyot Dunung
In writing International Business, Mason Carpenter and Sanjyot Dunung’s goals were clear and simple:
- To help students understand how to build, lead, and thrive in global organizations in an increasingly flat world
- To define a “flat world” as a global society where service industries dwarf manufacturing industries in terms of scale and scope, the Internet pervades in all aspects of life and work, and networks define modern businesses
- To encourage students to see national borders as bridges, not barriers
- To provide students with progressive and comprehensive coverage of the principles of international business.
This textbook is suitable for these courses:International Business
This textbook is suitable for 2 and 4 year institutions.
This text is organized in a straightforward and logical manner, developing information throughout five different sections.
- SECTION 1:
Introduces the global business course and concludes with a chapter on seizing global opportunities.
- SECTION 2:
Develops student knowledge about key facets of the global business environment.
- SECTION 3:
Develops knowledge about how a student or organization can exploit opportunities in that global environment.
- SECTION 4:
Explores why the entrepreneurial context is changing and provides a lens for identifying and capitalizing on entrepreneurial opportunities.
- SECTION 5:
Shows how key organizational activities can be managed for global effectiveness.
In addition to these five sections, this textbook’s individual chapters possess distinct features, including:
- LEARNING OBJECTIVES & REVIEW QUESTIONS:
Each chapter contains enumerated learning objectives that conclude with a short summary (“Key Takeaways”) and five review questions.
- UNIQUE GLOBAL BUSINESS CASES:
Every chapter concludes with a mini case on a unique global business that encompasses the topics shown in the chapter.
The Flat World Knowledge publishing model allows instructors to adapt the textbook to the exact needs of their specific class and student body.
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The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.
PowerPoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.
PowerPoint Lecture Notes
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