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Published: 
March 2012
Page Count: 
538
ISBN (Digital): 
978-1-4533-3241-2

Exploring Business

Version 2.0 By: Karen Collins

Key Features:

Teaching Introduction to Business? Students can read this entire textbook online and across digital devices for one low price.

Students

Online Access Price:  $34.95 Color Printed Textbook with Online Access Price:  $59.95 Access Pass Required: Silver
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The author's goals in writing Exploring Business were simple:

        • Introduce students to business in an exciting way
        • Provide faculty with a fully developed teaching package to enable that goal

    You can listen to a podcast here of Karen describing the book herself.

    Pedagogical Features

          • Integrated (Optional) Nike Case Study: A Nike case study is available for instructors who wish to introduce students to business using an exciting and integrated case (updated each semester). Students learn about Nike by reading a case study broken down into 26 individual case notes, each linked to the appropriate section(s) of the text. Each provides a real-world example to help students master a particular topic. We also provide four award-winning videos featuring company executives. In addition, the test item file contains multiple-choice questions keyed to the Nike cases.

          • Progressive (Optional) Business Plan: Having students develop a business plan in the course introduces students to the excitement and challenges of starting a business and helps them discover how the functional areas of business interact. This textbook package includes an optionalintegrated business plan project modeled after one refined by the author and her teaching team over the past ten years.

          • AACSB Emphasis: Each chapter presents ten Questions and Problems as well as five cases on areas of skill and knowledge endorsed by AACSB: Learning on the Web, Career Opportunities, The Ethics Angle, Team-Building Skills, and The Global View. More than 70% of end-of-chapter items help students build skills in areas designated as critical by AACSB, including analytical skills, ethical awareness and reasoning abilities, multicultural understanding and globalization, use of information technology, and communications and team oriented skills. Each AACSB inspired exercise is identified by an AACSB tag and a note indicating the relevant skill area.

          • Author-Written Instructor Manual (IM): For the past eleven years, Karen Collins has been developing, coordinating and teaching (to over 3,500 students) an Introduction to Business course. Sections of the course have been taught by a mix of permanent faculty, graduate students, and adjuncts. Each semester, she oversees the course and guides approximately ten instructors as they teach; a task that's been made possible through the development and continuous improvement of extensive, clear, and highly coordinated teaching materials.

      What's NEW in 2.0

      Karen updated every single chapter. There are many new business examples, and several new topics have been addressed, including major revisions for Chapter 9's coverage of social media marketing, sustainability coverage in Chapter 2, the value of the Euro in Chapter 3, and exploration of the serial entrepreneur in Chapter 5.


      Karen loves helping others with their Introduction to Business courses, and would enjoy hearing from you. Feel free to contact her here at kmc0@Lehigh.edu.



Instructor Manual

Instructor Manual

The Instructor Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

Instructor Manual

PowerPoint Lecture Notes

PowerPoint Lecture Notes

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

PowerPoint Lecture Notes

Test Generator

Test Generator

Prefer printable tests? Download our test generator and start creating printable tests today! We offer a test generator for both PC and Mac users.

Test Bank Files for Import to Learning Management Systems

Test Bank Files for Import to Learning Management Systems

For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.

Test Item File

Test Item File

Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.

Other Supplements

Other Supplements

Solutions manuals, sample exams, video learning segments, workbooks, cases and lab manuals are just some of the extras our books will offer depending on the needs of the course. Click here to see what this textbook offers.

At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.


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Karen collins

Karen Collins Lehigh University

Karen Collins (PhD Virginia Tech) is Professor Emerita of Accounting at Lehigh University. Karen developed and directed Lehigh’s Introduction to Business course taken by all first-year business students. Exploring Business and its robust package of support materials is based on Karen's innovative and successful approach to twelve years teaching and directing the course. For her service in this area, Karen was honored with an "Innovation in Teaching Award" from the Middle Atlantic Association of Colleges of Business Administration.

Karen is the recipient of numerous other teaching awards, including the "Deming Lewis Faculty Award" (for the faculty member who had the strongest influence on the ten-year graduating class); "Stabler Award for Excellence in Teaching" (for the faculty member who best demonstrates a mastery of his or her field and superior ability in communicating it to others), Coopers and Lybrand’s "Excellence in Teaching and Learning Award" (given to ten faculty members nationally in recognition of excellence in teaching), Coopers and Lybrand's "Faculty Internship" (given to one faculty member nationally based on his or her positive influence on students), and the "Andersen Consulting Faculty Fellowship for Excellence in Teaching" (a two-year fellowship given to a faculty member who demonstrates excellence in course development). This last fellowship allowed Karen to work with course designers at the firm’s national headquarters in Chicago in the development of the Introduction to Business course.

Karen's research interests include quality of life issues, stress, ethnic diversity in the accounting profession, and upward mobility of women in accounting.

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