Skip to content
< Back to Subjects General Business Textbooks

Exploring Business

By: 
Karen Collins
Version: 
2.1
Published: 
August 2014
Page Count: 
552
Online Access Price: 
$29.95
Full Color Book + Online Access Price: 
$54.95
ISBN: 
978-1-4533-6659-2

 

Exploring Business, v. 2.1

 

Karen Collins


WHAT'S NEW IN 2.1:

    • UPDATED CASE STUDIES:
    • This textbook benefits from updates to the Nike Business Case, which are based on extensive research and executive interviews.

    • NEW & ENHANCED CHAPTER COVERAGE:
    • Along with major revamps of the & of social media marketing, sustainability coverage, the value of the Euro, and exploration of the serial entrepreneur.

    • EMPHASIS ON MOBILE DEVICES:
    • The focus of the additions to the Managing Information and Technology chapter will be on the explosive growth in mobile devices.

    • IMPROVED QUIZ MATERIALS & FIGURES

      Through redesigned quizzes, this textbook now helps students effectively practice and develop a better understanding of key concepts.


    In writing Exploring Business, v. 2.1, Karen Collins had simple yet clear aims:

      • Introduce students to business in an exciting way
      • Provide faculty with a fully developed teaching package to enable that goal

      This textbook is suitable for these courses: Introduction to Business

      This textbook is suitable for 2 and 4 year institutions.


      PEDAGOGICAL FEATURES:

        • INTEGRATED NIKE CASE STUDY:
        • A Nike case study is available for instructors who wish to introduce students to business using an exciting and integrated case, which is updated each semester. Students learn about Nike through individual case notes, real-world examples, and award-winning videos featuring company executives. In addition, the test item file contains multiple-choice questions keyed to the Nike cases.

        • PROGRESSIVE (OPTIONAL) BUSINESS PLAN:
        • Having students develop a business plan in the course introduces students to the excitement and challenges of starting a business and helps them discover how the functional areas of business interact. This textbook package includes an optional integrated business plan project modeled after one refined by the author and her teaching team over the past ten years.

        • EMPHASIS ON AACSB:
        • Each chapter presents ten Questions and Problems as well as five cases on areas of skill and knowledge endorsed by AACSB: Learning on the Web, Career Opportunities, The Ethics Angle, Team-Building Skills, and The Global View.

        • AUTHOR-WRITTEN INSTRUCTION MANUAL:
        • For the past eleven years, Karen Collins has been developing, coordinating and teaching (to over 3,500 students) an Introduction to Business course. Each semester, she has continuously developed and improved an extensive assortment of clear highly coordinated teaching materials.

        • CUSTOMIZABILITY:
        • The Flat World Knowledge publishing model allows instructors to adapt the textbook to the exact needs of their specific class and student body.

          See how easy it is to customize a textbook in this 4 minute demo: Flat World Editing Platform Video Demo

At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.


Already registered?
Sign in here


Need assistance in supplementing your quizzes and tests? Our test item files (in Word format) contain many true/false, multiple choice, fill in the blanks, and short essay questions.

The Instructor Manual (in Word format) will help guide you through the main concepts of each chapter such as learning objectives, key terms and takeaways. Many also include explanations and answers to chapter exercises.

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole

Solutions manuals, sample exams, video learning segments, workbooks, cases and lab manuals are just some of the extras our books will offer depending on the needs of the course. Click here to see what this textbook offers.

We have taken our test item file and created files to import into several Learning Management Systems. Click for detailed information and file availability.

Karen collins

Karen Collins Lehigh University

Dr. Karen Collins is professor emerita of accounting at Lehigh University in Bethlehem, Pennsylvania. She has a Ph.D. in accounting from Virginia Tech. Dr. Collins coordinated the university's Introduction to Business course taken by all first-year business students. Exploring Business has evolved based on Dr. Collins’ innovative and successful approach to Lehigh’s Introduction to Business course. She was honored with an Innovation in Teaching Award for the course from the Middle Atlantic Association of Colleges of Business Administration.
Dr. Collins has won numerous teaching awards, including the Deming Lewis Faculty Award (for the faculty member who had the strongest influence on the ten-year graduating class); Stabler Award for Excellence in Teaching (for the faculty member who best demonstrates a mastery of his or her field and superior ability in communicating it to others), Coopers and Lybrand’s Excellence in Teaching and Learning Award (given to ten faculty members nationally in recognition of excellence in teaching), Coopers and Lybrand Faculty Internship (given to one faculty member nationally based on his or her positive influence on students), and the Andersen Consulting Faculty Fellowship for Excellence in Teaching (a two-year fellowship given to a faculty member who demonstrates excellence in course development). This fellowship allowed Dr. Collins to work with course designers at the firm’s national offices in Chicago in the development of the Introduction to Business course.
Dr. Collins’ research interests include upward mobility of women in accounting, quality of life issues, stress, and ethnic diversity in the accounting profession.
Back to top