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August 2014
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Exploring Business

Version 2.1 By: Karen Collins


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Online eBook Price:  $34.95 Full Color Book + Online eBook Price:  $59.95
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Exploring Business, v. 2.1


Karen Collins


    • This textbook benefits from updates to the Nike Business Case, which are based on extensive research and executive interviews.

    • Along with major revamps of the & of social media marketing, sustainability coverage, the value of the Euro, and exploration of the serial entrepreneur.

    • The focus of the additions to the Managing Information and Technology chapter will be on the explosive growth in mobile devices.


      Through redesigned quizzes, this textbook now helps students effectively practice and develop a better understanding of key concepts.

    In writing Exploring Business, v. 2.1, Karen Collins had simple yet clear aims:

      • Introduce students to business in an exciting way
      • Provide faculty with a fully developed teaching package to enable that goal

      This textbook is suitable for these courses: Introduction to Business

      This textbook is suitable for 2 and 4 year institutions.


        • A Nike case study is available for instructors who wish to introduce students to business using an exciting and integrated case, which is updated each semester. Students learn about Nike through individual case notes, real-world examples, and award-winning videos featuring company executives. In addition, the test item file contains multiple-choice questions keyed to the Nike cases.

        • Having students develop a business plan in the course introduces students to the excitement and challenges of starting a business and helps them discover how the functional areas of business interact. This textbook package includes an optional integrated business plan project modeled after one refined by the author and her teaching team over the past ten years.

        • Each chapter presents ten Questions and Problems as well as five cases on areas of skill and knowledge endorsed by AACSB: Learning on the Web, Career Opportunities, The Ethics Angle, Team-Building Skills, and The Global View.

        • For the past eleven years, Karen Collins has been developing, coordinating and teaching (to over 3,500 students) an Introduction to Business course. Each semester, she has continuously developed and improved an extensive assortment of clear highly coordinated teaching materials.

        • The Flat World Knowledge publishing model allows instructors to adapt the textbook to the exact needs of their specific class and student body.

          See how easy it is to customize a textbook in this 4 minute demo: Flat World Editing Platform Video Demo

At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.

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Instructor Manual

Instructor Manual

The Instructor Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

Instructor Manual

PowerPoint Lecture Notes

PowerPoint Lecture Notes

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

PowerPoint Lecture Notes

Test Bank Files for Import to Learning Management Systems

Test Bank Files for Import to Learning Management Systems

For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.

Test Item File

Test Item File

Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.

Other Supplements

Other Supplements

Solutions manuals, sample exams, video learning segments, workbooks, cases and lab manuals are just some of the extras our books will offer depending on the needs of the course. Click here to see what this textbook offers.

Karen collins

Karen Collins Lehigh University

Dr. Karen Collins is professor emerita of accounting at Lehigh University in Bethlehem, Pennsylvania. She has a Ph.D. in accounting from Virginia Tech. Dr. Collins coordinated the university's Introduction to Business course taken by all first-year business students. Exploring Business has evolved based on Dr. Collins’ innovative and successful approach to Lehigh’s Introduction to Business course. She was honored with an Innovation in Teaching Award for the course from the Middle Atlantic Association of Colleges of Business Administration.
Dr. Collins has won numerous teaching awards, including the Deming Lewis Faculty Award (for the faculty member who had the strongest influence on the ten-year graduating class); Stabler Award for Excellence in Teaching (for the faculty member who best demonstrates a mastery of his or her field and superior ability in communicating it to others), Coopers and Lybrand’s Excellence in Teaching and Learning Award (given to ten faculty members nationally in recognition of excellence in teaching), Coopers and Lybrand Faculty Internship (given to one faculty member nationally based on his or her positive influence on students), and the Andersen Consulting Faculty Fellowship for Excellence in Teaching (a two-year fellowship given to a faculty member who demonstrates excellence in course development). This fellowship allowed Dr. Collins to work with course designers at the firm’s national offices in Chicago in the development of the Introduction to Business course.
Dr. Collins’ research interests include upward mobility of women in accounting, quality of life issues, stress, and ethnic diversity in the accounting profession.
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