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Cover of Exploring Business v3.0
December 2017
Page Count: 
ISBN (Digital): 

Exploring Business

Version 3.0
By Karen Collins

Key Features

  • Author-written instructor manual.
  • Uses a student-friendly, conversational writing style that simplifies complex materials, captures students’ attention, and makes reading the book enjoyable.
  • Covers the “essentials” and maintains academic rigor without burdening students and faculty with unnecessary detail.
  • Optional business plan project for students to work on alongside the course, including an Excel template to prepare financial reports.
  • Integrated Nike Case Study available for instructors who wish to introduce students to business using a dynamic case study.
  • Customizable.


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Online Access Price:  $35.95 Color Printed Textbook with Online Access Price:  $60.95
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This textbook is suitable for the following courses: Introduction to Business, Entrepreneurship, MBA Introduction to Business Leveling Course.

Karen Collins, who developed and directed an award-winning Introduction to Business course, has created a textbook package that is supportive to both students and faculty. This text supports learning through content and teaching materials designed to help students master topics and assess their learning. The modular format has self-contained sections ending with a detailed summary and relevant exercises to assist learning. This textbook is flexible and meets the needs of four groups of instructors: those teaching the course using the textbook alone; those teaching the course using the comprehensive, optional Nike case (or a company of their choice) along with the text; those teaching the course using the optional business plan project along with the text; and those teaching the course by incorporating both the optional Nike case study and the business plan project along with the text.

New in This Version

  • Instructors can now update the chapter order to suit their syllabus. The chapter order in the book, which can be easily changed through customization, follows an entrepreneurial approach.
  • New and enhanced chapter coverage, including a completely new chapter on operating in a digital marketing and social networking environment.
  • Improved interactive figures, exercises and assessment questions to help students practice and develop a better understanding of key concepts.
  • Numerous new business examples were added and several new topics that are crucial to business today were introduced.
FlatWorld Homework System

FlatWorld Homework

FlatWorld Homework includes multi-format questions written specifically for your FlatWorld book, which you can access through our stand-alone interface or integrate with your learning management system.

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Instructor’s Manual

Instructor’s Manual

The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

Instructor’s Manual

PowerPoint Lecture Notes

PowerPoint Lecture Notes

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

PowerPoint Lecture Notes

Test Generator - powered by Cognero

Test Generator - powered by Cognero

FlatWorld has partnered with Cognero, a leading online assessment system, that allows you to create printable tests from FlatWorld provided content.

Test Bank Files for Import to Learning Management Systems

Test Bank Files for Import to Learning Management Systems

For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.

Test Item File

Test Item File

Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.

At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.

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Karen Collins Lehigh University

Karen Collins (PhD Virginia Tech) was Professor Emerita of Accounting at Lehigh University. Karen previously coordinated Lehigh’s Introduction to Business course taken by all first-year business students. Exploring Business and its robust package of support materials is based on Karen's innovative and successful approach to many years teaching and coordinating the course. For her service in this area, Karen was honored with an "Innovation in Teaching Award" from the Middle Atlantic Association of Colleges of Business Administration. 

Karen was the recipient of numerous other teaching awards, including the "Deming Lewis Faculty Award" (for the faculty member who had the strongest influence on the ten-year graduating class); "Stabler Award for Excellence in Teaching" (for the faculty member who best demonstrates a mastery of his or her field and superior ability in communicating it to others), Coopers and Lybrand’s "Excellence in Teaching and Learning Award" (given to ten faculty members nationally in recognition of excellence in teaching), Coopers and Lybrand's "Faculty Internship" (given to one faculty member nationally based on his or her positive influence on students), and the "Andersen Consulting Faculty Fellowship for Excellence in Teaching" (a two-year fellowship given to a faculty member who demonstrates excellence in course development). This last fellowship allowed Karen to work with course designers at the firm’s national offices in Chicago in the development of the Introduction to Business course. 

Karen's research interests included upward mobility of women in accounting, quality of life issues, stress, and ethnic diversity in the accounting profession.

Additions & Errata


Section 9.4: One instance of "exporters" was changed to "importers" in the discussion of "Currency Valuations and Exchange Rates".

Section 9.6: All instances of "North American Free Trade Association" were corrected to "North American Free Trade Agreement".

Section 11.5: Starbucks "A Year of Good" video was replaced with a new non-broken link.


Section 13.3: Corrected 6% to 8% in last sentence of first paragrapg under "Credit Unions".

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