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Information Systems: A Manager's Guide to Harnessing Technology

By: 
John Gallaugher
Version: 
1.1
Published: 
July 2010
Page Count: 
338
Online Access Price: 
$29.95
Full Color Book + Online Access Price: 
$54.95
ISBN: 
978-1-9361262-1-7

Listen to a podcast of John discussing his textbook.



Information Systems: A Manager's Guide to Harnessing Technology is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology.



One of BusinessWeek’s "Professors of the Year", John Gallaugher of Boston College, brings you a brand new Management Information Systems textbook that teaches students how he or she will experience IS from a Manager's perspective first hand through interesting coverage and bleeding-edge cases.



Get involved with John's community by visiting and subscribing to his blog, The Week In Geek, where courseware, technology and strategy intersect and joining his Ning IT Community site where you can get more resources to teach Information Systems.


Shockingly, at a time when technology regularly appears on the cover of every major business publication, students find IS among the least appealing of management disciplines.



The teaching approach in Information Systems: A Manager's Guide to Harnessing Technology can change this. The text offers a proven approach that has garnered student praise, increased IS enrollment, and engaged students to think deeper and more practically about the space where business and technology meet. Every topic is related to specific business examples, so students gain an immediate appreciation of its importance. Rather than lead with technical topics, the book starts with strategic thinking, focusing on big-picture issues that have confounded experts but will engage students. And while chapters introduce concepts, cases on approachable, exciting firms across industries further challenge students to apply what they've learned, asking questions like:

Why was NetFlix able to repel Blockbuster and WalMart? How did Harrah's Casino's become twice as profitable as comparably-sized Caesar's, enabling the former to acquire the latter? How does Spain's fashion giant Zara, a firm that shuns the sort of offshore manufacturing used by every other popular clothing chain, offer cheap fashions that fly off the shelves, all while achieving growth rates and profit margins that put Gap to shame? Why do technology markets often evolve into winner-take-all or winner take-most scenarios? And how can managers compete when these dynamics are present? Why is Google more profitable than Disney? How much is Facebook really worth

The Information Systems course and discipline have never seemed more relevant, more interesting, and more exciting. Gallaugher's textbook can help teachers make students understand why.

Teach information systems management? Adopt this college textbook as is or personalize it online at Flat World. Change chapter titles, move content with ease, and delight in how much less your students pay. We publish peer-reviewed textbooks by expert authors. You make them perfect for your course.

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Need assistance in supplementing your quizzes and tests? Our test item files (in Word format) contain many true/false, multiple choice, fill in the blanks, and short essay questions.

The Instructor Manual (in Word format) will help guide you through the main concepts of each chapter such as learning objectives, key terms and takeaways. Many also include explanations and answers to chapter exercises.

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole

Prefer printable tests? Download our test generator and start creating printable tests today! We offer a test generator for both PC and Mac users.

We have taken our test item file and created files to import into several Learning Management Systems. Click for detailed information and file availability.

John gallaugher

John Gallaugher Boston College

John Gallaugher is an associate professor of information systems (IS) at Boston College’s Carroll School of Management. As founding faculty for the Boston College TechTrek programs, and the former colead of the school’s graduate field studies in Europe and Asia, Professor Gallaugher has had remarkable access studying technology growth and impact worldwide. Professor Gallaugher and his students spend several weeks each year visiting with technology executives, entrepreneurs, and venture capitalists in San Francisco, Silicon Valley, Seattle, Boston, New York, and Ghana. Gallaugher and his students were present at the launch of the iPhone, were at Sequoia Capital the day LinkedIn went public, and are regularly hosted in master-class sessions at firms from Amazon to Zynga. This unique opportunity helps provide his teaching and writing with a broad, deep, and continually refreshed perspective on key industry trends and developments. Gallaugher also works closely with collegiate entrepreneurs and is coadvisor to the Boston College Venture Competition, an organization whose affiliated businesses have gone on to gain admittance to elite accelerator programs (Y-Combinator, TechStars, MassChallenge, Summer@Highland), launch multiple products, and raise millions in capital. A dedicated teacher and active researcher, Professor Gallaugher has been recognized for excellence and innovation in teaching by several organizations, including Boston College, BusinessWeek, Entrepreneur Magazine, and the Decision Sciences Institute. Professor Gallaugher’s research has been published in the Harvard Business Review, MIS Quarterly, and other leading IS journals. Professor Gallaugher has been a featured speaker at Apple Inc’s AcademiX educator conference, and was the international keynote speaker at AIBUMA (the African International Business and Management Conference) in Nairobi Kenya. He has consulted for and taught executive seminars for several organizations, including Accenture, Alcoa, Duke Corporate Education, ING, Partners Healthcare, Staples, State Street, the University of Ulster, and the U.S. Information Agency. His comments on business and technology have appeared in the New York Times, National Public Radio, BusinessWeek, the Boston Globe, Wired, the Associated Press, Chronicle (WCVB-TV), The Daily Yomiuri (Japan), and the Nation (Thailand), among others. Professor Gallaugher publishes additional content related to his teaching and research at http://gallaugher.com. He is also active on Twitter at @gallaugher.
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