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Cover of Information Systems: Using Technology to Create Competitive Advantage v4.0.2
Published
July 2016
Page Count
470
ISBN (Digital)
978-1-4533-7557-0

Information Systems: Using Technology to Create Competitive Advantage

Custom Version 4.0.2
By John Gallaugher
Eric Malm

Included Supplements

Manual icon Manual Slides icon Slides Tests icon Tests And more! icon

 

Information Systems: A Manager’s Guide to Harnessing Techonology, v. 4.0

 

John Gallaugher

WHAT'S NEW IN 4.0:

      • FRESHLY UPDATED:

Every chapter has received an update to ensure that it covers the latest topics and material. Today’s cutting edge firms and headline grabbing topics presented through durable frameworks and concepts.

      • PROFILING WOMEN IN TECH ENTREPRENEURSHIP:

New chapter on Rent the Runway highlights Jenn Hyman and Jenny Fleiss as they’ve built a user base of over 5 million for their sharing economy standout, a “Fashion Company with a Technology Soul.” The entrepreneur’s path in building value for a two-sided market, leveraging social media, scouring big data, and building a multi-channel operations marvel is covered in depth.

      • MICKEY’S WEARABLE:

A mini-case in the “Moore’s Law and More” chapter discusses the launch of Disney’s billion dollar MagicBand and MyMagic+ systems. Low cost consumer tech is leveraged for better customer experience and operational efficiency gains, but not before tackling challenging systems integration and team coordination issues.

      • BIG DATA STANDOUTS:

New examples show how Spotify’s The Echo Nest is creating a machine-learning tastemaker, while L.L. Bean dives deep into NoSQL to wrangle a business that now spans some 30 customer engagement channels.

      • EMBEDDED VIDEO FOR KEY UPDATES:

Students using the online version will find embedded video for several new topics, including Amazon’s use of robotics to automate fulfillment centers, Zara’s new RFID initiative, the Cognitoy/Watson-using child learning aid, and Disney’s MagicBand, among others.

      • CUTTING EDGE COVERAGE:

From Facebook’s move to make Messenger a platform to Google’s evolution to Alphabet, students will feel their text and classroom are alive with the most current content available.

For a comprehensive list of what's new in version 4.0, visit Gallaugher’s blog.

John Gallaugher of Boston College has been named one of Entrepreneur Magazine’s “Gurus to Grads.” His popular and award-winning textbook offers a proven approach that has garnered student praise and increased information systems enrollment. Each year Gallaugher meets with scores of tech industry executives from Silicon Valley to sub-Saharan Africa, and there is no other Information Systems author today who keeps his text as "up-to-the-month" current.

For regular updates, follow Gallaugher’s blog, The Week in Geek, and connect with him on Twitter at @gallaugher.

This textbook is suitable for these courses:Undergraduate or graduate courses in Management Information Systems and Information Technology

This textbook is suitable for 2 and 4 year institutions.

PEDAGOGICAL FEATURES:

      • FOCUS ON STRATEGIC THINKING:

Rather than lead with technical topics, the book starts with strategic thinking, focusing on big-picture issues that have confounded experts but will engage students.

      • CURRENT, ENGAGING AND HOLISTIC CASE STUDIES:

While chapters introduce concepts, cases on approachable, exciting firms across industries further challenge students to apply what they've learned. Students love how concepts are introduced in a text that reads more like Wired and the Wall Street Journal than a conventional textbook.

      • CONCEPTS:

Chapters cover not only strategy and technology basics, but critical and cutting edge concepts such as data analytics, security, social media, the sharing economy, disruptive innovation, network effects and platform creation, open source, and cloud computing.

      • FASCINATING FIRMS:

In-depth profiles include firms that students know and are eager to learn more about. Amazon, Facebook, Google, Netflix, Rent the Runway, and Zara are among the firms that get extended coverage, along with mini-cases on Airbnb, Uber, and more.

      • CUSTOMIZABILITY:

The Flat World Knowledge publishing model allows instructors to adapt the textbook to the exact needs of their specific class and student body. See how easy it is to customize a textbook in this 4 minute demo: Flat World Editing Platform Video Demo

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Instructor’s Manual

The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

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PowerPoint Lecture Notes

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

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Test Bank Files for Import to Learning Management Systems

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Test Item File

Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.

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Other Supplements

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At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.

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John Gallaugher

Boston College

John Gallaugher (PhD Syracuse University School of Management) is the founder of the Boston College TechTrek field study programs, and as an advisor to multiple successful student entrepreneurs, John has had unprecedented access to the world’s leading technology and tech investment firms. An award-winning educator and author, John has been named a "Distinguished Educator" by Apple Inc., a "Most Popular Professor" by Bloomberg Businessweek, and “Guru to Grads” by Entrepreneur Magazine. He has also received the Boston College Trzaska Faculty Leadership Award, the all-university Boston College Teaching Award, the Carroll School of Management Teaching Award, and the student newspaper’s Momentum Award for campus impact. His bestselling textbook Information Systems: A Manager's Guide to Harnessing Technology has been used at over 450 universities worldwide, and has twice won the Textbook and Academic Authors' Association "Texty" award for excellence. John has taught on five continents and has led field study experiences in Seattle, San Francisco/Silicon Valley, Boston, New York, Dublin, Ghana, and Sydney. John’s research has been published in leading journals including the MIS Quarterly and Harvard Business Review, and he has consulted for leading organizations including Apple Inc., Accenture, ING, Partners Healthcare, State Street, and the U.S. Information Agency, among others. John has worked extensively with student entrepreneurs and has seen several former students gain admittance to elite accelerators (Y-Combinator, TechStars, MassChallenge), raise capital, and build thriving businesses, with some garnering unicorn ($1 billion plus) valuations. His comments on Business and Technology have appeared in several media outlets, including The New York Times, BusinessWeek, The Associated Press, National Public Radio, and Wired. One of the rare academics who teaches managerial as well as software and hardware programming courses, you can find hundreds of "flipped learning" and project videos at: YouTube.com/profgallaugher. John holds both a BA in Computer Science and an MBA from Boston College, and a PhD in Information Systems from the Syracuse University School of Management. He occasionally publishes on Substack (http://profgallaugher.substack.com) and is also active on social media—having left X for Threads: @john.gallaugher.

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