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Information Systems: A Manager’s Guide to Harnessing Technology

By: 
John Gallaugher
Version: 
4.0
Published: 
August 2015
Page Count: 
480
Online Access Price: 
$29.95
Full Color Book + Online Access Price: 
$54.95
ISBN: 
978-1-4533-7280-7

 

Information Systems: A Manager’s Guide to Harnessing Techonology, v. 4.0

 

John Gallaugher


WHAT'S NEW IN 4.0:

    • FRESHLY UPDATED:
    • Every chapter has received an update to ensure that it covers the latest topics and material. Today’s cutting edge firms and headline grabbing topics presented through durable frameworks and concepts.

    • PROFILING WOMEN IN TECH ENTREPRENEURSHIP:
    • New chapter on Rent the Runway highlights Jenn Hyman and Jenny Fleiss as they’ve built a user base of over 5 million for their sharing economy standout, a “Fashion Company with a Technology Soul.” The entrepreneur’s path in building value for a two-sided market, leveraging social media, scouring big data, and building a multi-channel operations marvel is covered in depth.

    • MICKEY’S WEARABLE:
    • A mini-case in the “Moore’s Law and More” chapter discusses the launch of Disney’s billion dollar MagicBand and MyMagic+ systems. Low cost consumer tech is leveraged for better customer experience and operational efficiency gains, but not before tackling challenging systems integration and team coordination issues.

    • BIG DATA STANDOUTS:
    • New examples show how Spotify’s The Echo Nest is creating a machine-learning tastemaker, while L.L. Bean dives deep into NoSQL to wrangle a business that now spans some 30 customer engagement channels.

    • EMBEDDED VIDEO FOR KEY UPDATES:
    • Students using the online version will find embedded video for several new topics, including Amazon’s use of robotics to automate fulfillment centers, Zara’s new RFID initiative, the Cognitoy/Watson-using child learning aid, and Disney’s MagicBand, among others.

    • CUTTING EDGE COVERAGE:
    • From Facebook’s move to make Messenger a platform to Google’s evolution to Alphabet, students will feel their text and classroom are alive with the most current content available.

    For a comprehensive list of what's new in version 4.0, visit Gallaugher’s blog.


    John Gallaugher of Boston College has been named one of Entrepreneur Magazine’s “Gurus to Grads.” His popular and award-winning textbook offers a proven approach that has garnered student praise and increased information systems enrollment. Each year Gallaugher meets with scores of tech industry executives from Silicon Valley to sub-Saharan Africa, and there is no other Information Systems author today who keeps his text as "up-to-the-month" current.

    For regular updates, follow Gallaugher’s blog, The Week in Geek, and connect with him on Twitter at @gallaugher.


    This textbook is suitable for these courses:Undergraduate or graduate courses in Management Information Systems and Information Technology

    This textbook is suitable for 2 and 4 year institutions.


    PEDAGOGICAL FEATURES:

      • FOCUS ON STRATEGIC THINKING:
      • Rather than lead with technical topics, the book starts with strategic thinking, focusing on big-picture issues that have confounded experts but will engage students.

      • CURRENT, ENGAGING AND HOLISTIC CASE STUDIES:
      • While chapters introduce concepts, cases on approachable, exciting firms across industries further challenge students to apply what they've learned. Students love how concepts are introduced in a text that reads more like Wired and the Wall Street Journal than a conventional textbook.

      • CONCEPTS:
      • Chapters cover not only strategy and technology basics, but critical and cutting edge concepts such as data analytics, security, social media, the sharing economy, disruptive innovation, network effects and platform creation, open source, and cloud computing.

      • FASCINATING FIRMS:
      • In-depth profiles include firms that students know and are eager to learn more about. Amazon, Facebook, Google, Netflix, Rent the Runway, and Zara are among the firms that get extended coverage, along with mini-cases on Airbnb, Uber, and more.

      • CUSTOMIZABILITY:
      • The Flat World Knowledge publishing model allows instructors to adapt the textbook to the exact needs of their specific class and student body. See how easy it is to customize a textbook in this 4 minute demo: Flat World Editing Platform Video Demo

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Need assistance in supplementing your quizzes and tests? Our test item files (in Word format) contain many true/false, multiple choice, fill in the blanks, and short essay questions.

The Instructor Manual (in Word format) will help guide you through the main concepts of each chapter such as learning objectives, key terms and takeaways. Many also include explanations and answers to chapter exercises.

Solutions manuals, sample exams, video learning segments, workbooks, cases and lab manuals are just some of the extras our books will offer depending on the needs of the course. Click here to see what this textbook offers.

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole

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John gallaugher

John Gallaugher Boston College

John Gallaugher is an associate professor of information systems (IS) at Boston College’s Carroll School of Management. As founding faculty for the Boston College TechTrek programs, and the former colead of the school’s graduate field studies in Europe and Asia, Professor Gallaugher has had remarkable access studying technology growth and impact worldwide. Professor Gallaugher and his students spend several weeks each year visiting with technology executives, entrepreneurs, and venture capitalists in San Francisco, Silicon Valley, Seattle, Boston, New York, and Ghana. Gallaugher and his students were present at the launch of the iPhone, were at Sequoia Capital the day LinkedIn went public, and are regularly hosted in master-class sessions at firms from Amazon to Zynga. This unique opportunity helps provide his teaching and writing with a broad, deep, and continually refreshed perspective on key industry trends and developments. Gallaugher also works closely with collegiate entrepreneurs and is coadvisor to the Boston College Venture Competition, an organization whose affiliated businesses have gone on to gain admittance to elite accelerator programs (Y-Combinator, TechStars, MassChallenge, Summer@Highland), launch multiple products, and raise millions in capital. A dedicated teacher and active researcher, Professor Gallaugher has been recognized for excellence and innovation in teaching by several organizations, including Boston College, BusinessWeek, Entrepreneur Magazine, and the Decision Sciences Institute. Professor Gallaugher’s research has been published in the Harvard Business Review, MIS Quarterly, and other leading IS journals. Professor Gallaugher has been a featured speaker at Apple Inc’s AcademiX educator conference, and was the international keynote speaker at AIBUMA (the African International Business and Management Conference) in Nairobi Kenya. He has consulted for and taught executive seminars for several organizations, including Accenture, Alcoa, Duke Corporate Education, ING, Partners Healthcare, Staples, State Street, the University of Ulster, and the U.S. Information Agency. His comments on business and technology have appeared in the New York Times, National Public Radio, BusinessWeek, the Boston Globe, Wired, the Associated Press, Chronicle (WCVB-TV), The Daily Yomiuri (Japan), and the Nation (Thailand), among others. Professor Gallaugher publishes additional content related to his teaching and research at http://gallaugher.com. He is also active on Twitter at @gallaugher.
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