Information Systems: A Manager’s Guide to Harnessing Technology
- John Gallaugher
- August 2015
- Page Count:
- Online Access Price:
- Full Color Book + Online Access Price:
Information Systems: A Manager’s Guide to Harnessing Techonology, v. 4.0
WHAT'S NEW IN 4.0:
- FRESHLY UPDATED:
- PROFILING WOMEN IN TECH ENTREPRENEURSHIP:
- MICKEY’S WEARABLE:
- BIG DATA STANDOUTS:
- EMBEDDED VIDEO FOR KEY UPDATES:
- CUTTING EDGE COVERAGE:
- FOCUS ON STRATEGIC THINKING:
- CURRENT, ENGAGING AND HOLISTIC CASE STUDIES:
- FASCINATING FIRMS:
Every chapter has received an update to ensure that it covers the latest topics and material. Today’s cutting edge firms and headline grabbing topics presented through durable frameworks and concepts.
New chapter on Rent the Runway highlights Jenn Hyman and Jenny Fleiss as they’ve built a user base of over 5 million for their sharing economy standout, a “Fashion Company with a Technology Soul.” The entrepreneur’s path in building value for a two-sided market, leveraging social media, scouring big data, and building a multi-channel operations marvel is covered in depth.
A mini-case in the “Moore’s Law and More” chapter discusses the launch of Disney’s billion dollar MagicBand and MyMagic+ systems. Low cost consumer tech is leveraged for better customer experience and operational efficiency gains, but not before tackling challenging systems integration and team coordination issues.
New examples show how Spotify’s The Echo Nest is creating a machine-learning tastemaker, while L.L. Bean dives deep into NoSQL to wrangle a business that now spans some 30 customer engagement channels.
Students using the online version will find embedded video for several new topics, including Amazon’s use of robotics to automate fulfillment centers, Zara’s new RFID initiative, the Cognitoy/Watson-using child learning aid, and Disney’s MagicBand, among others.
From Facebook’s move to make Messenger a platform to Google’s evolution to Alphabet, students will feel their text and classroom are alive with the most current content available.
For a comprehensive list of what's new in version 4.0, visit Gallaugher’s blog.
John Gallaugher of Boston College has been named one of Entrepreneur Magazine’s “Gurus to Grads.” His popular and award-winning textbook offers a proven approach that has garnered student praise and increased information systems enrollment. Each year Gallaugher meets with scores of tech industry executives from Silicon Valley to sub-Saharan Africa, and there is no other Information Systems author today who keeps his text as "up-to-the-month" current.
For regular updates, follow Gallaugher’s blog, The Week in Geek, and connect with him on Twitter at @gallaugher.
This textbook is suitable for these courses:Undergraduate or graduate courses in Management Information Systems and Information Technology
This textbook is suitable for 2 and 4 year institutions.
Rather than lead with technical topics, the book starts with strategic thinking, focusing on big-picture issues that have confounded experts but will engage students.
While chapters introduce concepts, cases on approachable, exciting firms across industries further challenge students to apply what they've learned. Students love how concepts are introduced in a text that reads more like Wired and the Wall Street Journal than a conventional textbook.
Chapters cover not only strategy and technology basics, but critical and cutting edge concepts such as data analytics, security, social media, the sharing economy, disruptive innovation, network effects and platform creation, open source, and cloud computing.
In-depth profiles include firms that students know and are eager to learn more about. Amazon, Facebook, Google, Netflix, Rent the Runway, and Zara are among the firms that get extended coverage, along with mini-cases on Airbnb, Uber, and more.
The Flat World Knowledge publishing model allows instructors to adapt the textbook to the exact needs of their specific class and student body. See how easy it is to customize a textbook in this 4 minute demo: Flat World Editing Platform Video Demo
Chapter 11: Facebook: A Billion-plus users, the High-Stakes Move to Mobile, and Big Business from the Social Graph
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Test Item File
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