- Published
- August 2017
- Page Count
- 588
- ISBN (Digital)
- 978-1-4533-8502-9
Information Systems: A Manager’s Guide to Harnessing Technology
Version 6.0
By John Gallaugher
Included Supplements
Key Features
- Unique approach to information systems by leading with strategic thinking before diving into technical topics
- Current and engaging case studies that challenge students to apply what they’ve learned
- Coverage of not only strategy and technology basics, but also of critical concepts including data analytics, security, social media, the sharing economy, disruptive innovation, network effects and more
- In-depth profiles on widely-known firms such as Facebook, Amazon, Google, Netflix, Rent the Runway, and Zara
- Customizable
This textbook is suitable for the following courses: Introduction to Information Systems, Strategic Information Systems, Capstone Information Systems course, Technology Entrepreneurship, Digital Organization/Digital Leadership, Management Information, and Information Technology.
This award-winning textbook offers a proven approach that has garnered student praise and increased information systems enrollment. Inspired by out-of-date IS textbooks, Gallaugher wanted to create a book that was not only as engaging as the best Wired and Wall Street Journal articles, but also conveyed durable knowledge using contemporary firms that all students can relate to. This textbook that will get students excited about the role of tech in business with its relevant coverage of today’s cutting-edge firms.
New in This Version
- Expanded and updated mini cases and examples throughout
- New compelling statistics on the challenges of easy-to-replicate technology with examples such as Facebook vs. Snapchat
- Added section on Zara detailing its imitation resistant distribution channels, 5-star app, and more
- Added information on the importance of data
- About the Author
- Acknowledgments
- Dedication
- Preface
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Chapter 1: Setting the Stage: Technology and the Modern Enterprise
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Chapter 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers
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Chapter 3: Zara: Fast Fashion from Savvy Systems
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Chapter 4: Netflix in Two Acts: The Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits
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Chapter 5: Moore’s Law and More: Fast, Cheap Computing, and What This Means for the Manager
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Chapter 6: Disruptive Technologies: Understanding the Giant Killers and Tactics for Avoiding Extinction
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Chapter 7: Amazon: An Empire Stretching from Cardboard Box to Kindle to Cloud
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Chapter 8: Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World
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Chapter 9: Social Media, Peer Production, and Web 2.0
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Chapter 10: The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets through Technology
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Chapter 11: Facebook: A Billion-plus users, the High-Stakes Move to Mobile, and Big Business from the Social Graph
- 11.3 Lessons from Facebook as an Apps Platform: Early Promise, Continued Challenges, Mobile Missteps
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Chapter 12: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion
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Chapter 13: Understanding Software: A Primer for Managers
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Chapter 14: Software in Flux: Open Source, Cloud, Virtualized and App-driven Shifts
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Chapter 15: The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage
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Chapter 16: A Manager’s Guide to the Internet and Telecommunications
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Chapter 17: Information Security: Barbarians at the Gateway (and Just About Everywhere Else)
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Chapter 18: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity
FlatWorld Homework
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Instructor’s Manual
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PowerPoint Lecture Notes
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Test Bank Files for Import to Learning Management Systems
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Solutions Manual
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Test Item File
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Other Supplements
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Additions & Errata
- Deleted duplicate paragraph in 9.5 under Challenges: So How Big Is This Thing Gonna Be? (11/9/18)