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Information Systems: A Manager’s Guide to Harnessing Technology

Homework system included
By: 
John Gallaugher
Version: 
6.0
Published: 
August 2017
Page Count: 
588
Online Access Price: 
$29.95
Full Color Book + Online Access Price: 
$54.95
ISBN: 
978-1-4533-8501-2

This textbook is suitable for the following courses: Introduction to Information Systems, Strategic Information Systems, Capstone Information Systems course, Technology Entrepreneurship, Digital Organization/Digital Leadership, Management Information, and Information Technology.

This award-winning textbook offers a proven approach that has garnered student praise and increased information systems enrollment. Inspired by out-of-date IS textbooks, Gallaugher wanted to create a book that was not only as engaging as the best Wired and Wall Street Journal articles, but also conveyed durable knowledge using contemporary firms that all students can relate to. This textbook that will get students excited about the role of tech in business with its relevant coverage of today’s cutting-edge firms.

New in This Version:
  • Expanded and updated mini cases and examples throughout
  • New compelling statistics on the challenges of easy-to-replicate technology with examples such as Facebook vs. Snapchat
  • Added section on Zara detailing its imitation resistant distribution channels, 5-star app, and more
  • Added information on the importance of data

  • Unique approach to information systems by leading with strategic thinking before diving into technical topics
  • Current and engaging case studies that challenge students to apply what they’ve learned
  • Coverage of not only strategy and technology basics, but also of critical concepts including data analytics, security, social media, the sharing economy, disruptive innovation, network effects and more
  • In-depth profiles on widely-known firms such as Facebook, Amazon, Google, Netflix, Rent the Runway, and Zara
  • Customizable

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John gallaugher

John Gallaugher Boston College

John Gallaugher is an associate professor of information systems (IS) at Boston College’s Carroll School of Management. As founding faculty for the Boston College TechTrek programs, and the former colead of the school’s graduate field studies in Europe and Asia, Professor Gallaugher has had remarkable access studying technology growth and impact worldwide. Professor Gallaugher and his students spend several weeks each year visiting with technology executives, entrepreneurs, and venture capitalists in San Francisco, Silicon Valley, Seattle, Boston, New York, and Ghana. Gallaugher and his students were present at the launch of the iPhone, were at Sequoia Capital the day LinkedIn went public, and are regularly hosted in master-class sessions at firms from Amazon to Zynga. This unique opportunity helps provide his teaching and writing with a broad, deep, and continually refreshed perspective on key industry trends and developments. Gallaugher also works closely with collegiate entrepreneurs and is coadvisor to the Boston College Venture Competition, an organization whose affiliated businesses have gone on to gain admittance to elite accelerator programs (Y-Combinator, TechStars, MassChallenge, Summer@Highland), launch multiple products, and raise millions in capital. A dedicated teacher and active researcher, Professor Gallaugher has been recognized for excellence and innovation in teaching by several organizations, including Boston College, BusinessWeek, Entrepreneur Magazine, and the Decision Sciences Institute. Professor Gallaugher’s research has been published in the Harvard Business Review, MIS Quarterly, and other leading IS journals. Professor Gallaugher has been a featured speaker at Apple Inc’s AcademiX educator conference, and was the international keynote speaker at AIBUMA (the African International Business and Management Conference) in Nairobi Kenya. He has consulted for and taught executive seminars for several organizations, including Accenture, Alcoa, Duke Corporate Education, ING, Partners Healthcare, Staples, State Street, the University of Ulster, and the U.S. Information Agency. His comments on business and technology have appeared in the New York Times, National Public Radio, BusinessWeek, the Boston Globe, Wired, the Associated Press, Chronicle (WCVB-TV), The Daily Yomiuri (Japan), and the Nation (Thailand), among others. Professor Gallaugher publishes additional content related to his teaching and research at http://gallaugher.com. He is also active on Twitter at @gallaugher.
ERRATA:
  • Deleted duplicate paragraph in 9.5 under Challenges: So How Big Is This Thing Gonna Be? (11/9/18)
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