Information Systems: A Manager's Guide to Harnessing Technology
- John Gallaugher
- August 2018
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This textbook is suitable for the following courses: Introduction to Information Systems, Strategic Information Systems, Capstone Information Systems course, Technology Entrepreneurship, Digital Organization/Digital Leadership, Management Information, and Information Technology.
This award-winning textbook offers a proven approach that has garnered student praise and increased information systems enrollment. Inspired by out-of-date IS textbooks, Gallaugher wanted to create a book that was not only as engaging as the best Wired and Wall Street Journal articles, but also conveyed durable knowledge using contemporary firms that all students can relate to. This textbook that will get students excited about the role of tech in business with its relevant coverage of today’s cutting-edge firms.
- Updated content throughout and every chapter received at least some refresh of examples and statistics
- New compelling coverage on the rise of bitcoin and blockchain, tackling trolls and bots, privacy protection, big data, and more
- New video content on an array of topics, including artificial intelligence, 3D printing, and blockchain
- New and updated exercises added to encourage student participation and understanding
- Unique approach to information systems by leading with strategic thinking before diving into technical topics
- Current and engaging case studies that challenge students to apply what they’ve learned
- Coverage of not only strategy and technology basics, but also of critical concepts including data analytics, security, social media, the sharing economy, disruptive innovation, network effects and more
- In-depth profiles on widely-known firms such as Facebook, Amazon, Google, Netflix, Rent the Runway, and Zara
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Test Item File
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The Instructor Manual (in Word format) will help guide you through the main concepts of each chapter such as learning objectives, key terms and takeaways. Many also include explanations and answers to chapter exercises.
Powerpoint Lecture Notes
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- Section 5.4, "Questions and Exercises," Question 10, updated to read: 10. Discuss a company that has incurred the wrath of environmental advocates. What might this firm have done to avoid such criticism? (11/13/18)
- Section 6.2, "Learning Objective" #2: Lowercased “blockchains”. (11/13/18)
- Section 8.5, "Questions and Exercises," Question 12: Replaced "Paypal" with "Airbnb". Question 19: Replaced with "How do Apple and Microsoft encourage the development of complementary products?" (11/13/18)
- Section 12.5, under "Fulfillment as a Service," second to last sentence: Removed errant quotation mark. (11/13/18)
- Chapter 15 title: Added missing comma after "AI." (11/13/18)
- Section 15.7: Added missing comma after "Big Data." (11/13/18)
- Section 18.4, "Questions and Exercises," Question 7: Deleted this question. (11/13/18)
- Section 18.10, "Questions and Exercises," Question 9: Deleted this question. (11/13/18)