Information Systems: A Manager's Guide to Harnessing TechnologyVersion 7.0 By: John Gallaugher
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- Unique approach to information systems by leading with strategic thinking before diving into technical topics
- Current and engaging case studies that challenge students to apply what they’ve learned
- Coverage of not only strategy and technology basics, but also of critical concepts including data analytics, security, social media, the sharing economy, disruptive innovation, network effects and more
- In-depth profiles on widely-known firms such as Facebook, Amazon, Google, Netflix, Rent the Runway, and Zara
This textbook is suitable for the following courses: Introduction to Information Systems, Strategic Information Systems, Capstone Information Systems course, Technology Entrepreneurship, Digital Organization/Digital Leadership, Management Information, and Information Technology.
This well-respected textbook offers a proven approach that consistently garners student praise and faculty approval. Initially inspired by his dissatisfaction with out-of-date information systems textbooks, John Gallaugher set out to create a textbook that was as engaging and current as the best popular press tech articles. In addition to being updated annually, the book conveys durable knowledge about how business systems can enhance employees’ effectiveness, contribute to a company’s efficiency, and add to a firm’s overall value. Information Systems: A Manager’s Guide to Harnessing Technology also features a wealth of cases based on contemporary companies that engages students and excites them about the increasingly important role of tech plays in professional and corporate success.
New in This Version
- Updated content throughout and every chapter received at least some refresh of examples and statistics
- New compelling coverage on the rise of bitcoin and blockchain, tackling trolls and bots, privacy protection, big data, and more
- New video content on an array of topics, including artificial intelligence, 3D printing, and blockchain
- New and updated exercises added to encourage student participation and understanding
- Received a 2019 Textbook Excellence Awards from the Textbook and Academic Authors Association
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- Section 5.4, "Questions and Exercises," Question 10, updated to read: 10. Discuss a company that has incurred the wrath of environmental advocates. What might this firm have done to avoid such criticism? (11/13/18)
- Section 6.2, "Learning Objective" #2: Lowercased “blockchains”. (11/13/18)
- Section 8.5, "Questions and Exercises," Question 12: Replaced "Paypal" with "Airbnb". Question 19: Replaced with "How do Apple and Microsoft encourage the development of complementary products?" (11/13/18)
- Section 12.5, under "Fulfillment as a Service," second to last sentence: Removed errant quotation mark. (11/13/18)
- Chapter 15 title: Added missing comma after "AI." (11/13/18)
- Section 15.7, Added missing comma after "Big Data." (11/13/18)
- Section 15.8, changed a reference from "Amazon" to "Walmart" in first paragraph under "Betting Big on e-Commerce: Acquiring Jet.com, Bonobos, Flipkart and More." (8/30/19)
- Section 18.4, "Questions and Exercises," Question 7: Deleted this question. (11/13/18)
- Section 18.10, "Questions and Exercises," Question 9: Deleted this question. (11/13/18)