Information Systems: A Manager's Guide to Harnessing Technology
Custom Version 9.1.1
By John Gallaugher
Cuny Baruch
Included Supplements
Key Features
- Unique approach to understanding the power of information systems leads with strategic thinking before diving into technical topics
- Current and engaging case studies that challenge students to apply what they’ve learned
- Coverage of not only strategy and technology basics, but also of critical concepts including data analytics, security, social media, the sharing economy, disruptive innovation, network effects, and more
- In-depth profiles on widely known firms such as Amazon, Facebook, FreshDirect, Google, Netflix, Rent the Runway, and Zara
- Customizable
Students
- Online Access Price
- $33.95
- Color Printed Textbook with Online Access Price
- $60.95
Information Systems: A Manager’s Guide to Harnessing Technology is suitable for undergraduate or MBA-level courses on business or management information systems taught in two- or four-year schools that are often called Introduction to Information Systems, Strategic Information Systems, Capstone Information Systems course, Technology Entrepreneurship, Digital Organization/Digital Leadership, Management Information, Information Technology or similar.
Information Systems: A Manager’s Guide to Harnessing Technology is updated regularly. In doing so, its primary goal is to strike a balance between core course content and new developments in a rapidly evolving field. The result is a narrative grounded in relevant management theory and practice that features current, fresh, and engaging case studies and applications. Nearly all chapters in this new version received at least some refresh of examples, statistics, and other data. Even so, the book’s underlying framework remains consistent and reflects time-tested management best practices for using and successfully leveraging technology for individual and company success.
- About the Author
- Acknowledgments
- Dedication
- Preface
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Chapter 1: Setting the Stage: Technology and the Modern Enterprise
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Chapter 2: Strategy and Technology: Concepts and Frameworks for Achieving Success
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Chapter 3: FreshDirect: A Tech-Heavy Online Grocer Succeeds Where Others Fail
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Chapter 4: Zara: Fast Fashion from Savvy Systems
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Chapter 5: Netflix in Two Acts: Sustaining Leadership in an Epic Shift from Atoms to Bits
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Chapter 6: Moore's Law and More: Fast, Cheap Computing, and What This Means for the Manager
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Chapter 7: Disruptive Technologies: Understanding Giant Killers and Tactics to Avoid Extinction
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Chapter 8: Amazon: An Empire Stretching from Cardboard Box to Kindle to Cloud
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Chapter 9: Platforms, Network Effects, and Competing in a Winner-Take-All World
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Chapter 10: Social Media, Peer Production, and Leveraging the Crowd
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Chapter 11: The Sharing Economy, Collaborative Consumption, and Efficient Markets through Tech
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Chapter 12: Facebook: Platforms, Privacy, and Big Business from the Social Graph
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Chapter 13: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion
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Chapter 14: Understanding Software: A Primer for Managers
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Chapter 15: Software in Flux: Open Source, Cloud, Virtualized, and App-Driven Shifts
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Chapter 16: Data and Competitive Advantage: Databases, Analytics, AI, and Machine Learning
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Chapter 17: Advertising Technologies: Balancing Personalization with Privacy as Technology and Regulation Evolve
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Chapter 18: A Manager’s Guide to the Internet and Telecommunications
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Chapter 19: Information Security: Barbarians at the Gateway (and Just About Everywhere Else)
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Chapter 20: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity
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Appendix A: Essential Skills for Excel
Instructor’s Manual
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