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Cover of Information Systems: A Manager's Guide to Harnessing Technology v9.1.1
Published: 
June 2023
Page Count: 
780
ISBN (Digital): 
979-8-88794-183-7

Information Systems: A Manager's Guide to Harnessing Technology

Custom Version 9.1.1
By John Gallaugher
Adapted by Cuny Baruch

Included Supplements

Key Features

  • Unique approach to understanding the power of information systems leads with strategic thinking before diving into technical topics
  • Current and engaging case studies that challenge students to apply what they’ve learned
  • Coverage of not only strategy and technology basics, but also of critical concepts including data analytics, security, social media, the sharing economy, disruptive innovation, network effects, and more
  • In-depth profiles on widely known firms such as Amazon, Facebook, FreshDirect, Google, Netflix, Rent the Runway, and Zara
  • Customizable

Students

Online Access Price:  $33.95 Color Printed Textbook with Online Access Price:  $60.95
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Information Systems: A Manager’s Guide to Harnessing Technology is suitable for undergraduate or MBA-level courses on business or management information systems taught in two- or four-year schools that are often called Introduction to Information Systems, Strategic Information Systems, Capstone Information Systems course, Technology Entrepreneurship, Digital Organization/Digital Leadership, Management Information, Information Technology or similar.

Information Systems: A Manager’s Guide to Harnessing Technology is updated regularly. In doing so, its primary goal is to strike a balance between core course content and new developments in a rapidly evolving field. The result is a narrative grounded in relevant management theory and practice that features current, fresh, and engaging case studies and applications. Nearly all chapters in this new version received at least some refresh of examples, statistics, and other data. Even so, the book’s underlying framework remains consistent and reflects time-tested management best practices for using and successfully leveraging technology for individual and company success.

  • About the Author
  • Acknowledgments
  • Dedication
  • Preface

    • Chapter 1: Setting the Stage: Technology and the Modern Enterprise

  • 1.1 Tech’s Tectonic Shift: Radically Changing Business Landscapes
  • 1.2 It’s Your Revolution
  • 1.3 Geek Up—Tech Is Everywhere and You’ll Need It to Thrive
  • 1.4 The Pages Ahead

    • Chapter 2: Strategy and Technology: Concepts and Frameworks for Achieving Success

  • 2.1 Introduction
  • 2.2 Powerful Resources
  • 2.3 Barriers to Entry, Technology, and Timing
  • 2.4 Key Framework: The Five Forces of Industry Competitive Advantage

    • Chapter 3: FreshDirect: A Tech-Heavy Online Grocer Succeeds Where Others Fail

  • 3.1 Tech-Driven Strategic Positioning for Market Dominance
  • 3.2 The Model Moves Forward

    • Chapter 4: Zara: Fast Fashion from Savvy Systems

  • 4.1 Introduction
  • 4.2 Don’t Guess, Gather Data—Make Small Batches of What Customers Want and Ship It Fast!
  • 4.3 Moving Forward

    • Chapter 5: Netflix in Two Acts: Sustaining Leadership in an Epic Shift from Atoms to Bits

  • 5.1 Introduction
  • 5.2 Act I: David Becomes Goliath: Crafting Killer Assets for DVD-by-Mail Dominance
  • 5.3 Act II: Netflix and the Shift from Mailing Atoms to Streaming Bits

    • Chapter 6: Moore's Law and More: Fast, Cheap Computing, and What This Means for the Manager

  • 6.1 Introduction
  • 6.2 The Death of Moore’s Law?
  • 6.3 The Power of Parallel: Supercomputing, Grids, Clusters, and Putting Smarts in the Cloud
  • 6.4 E-waste: The Dark Side of Moore’s Law
  • 6.5 Mickey’s Wearable: Disney’s MagicBand

    • Chapter 7: Disruptive Technologies: Understanding Giant Killers and Tactics to Avoid Extinction

  • 7.1 Understanding Truly Disruptive Innovation
  • 7.2 Recognizing and Responding to Disruptive Innovation
  • 7.3 From Bitcoin to Blockchain and Beyond: A Disruptive Innovation for Money and More?

    • Chapter 8: Amazon: An Empire Stretching from Cardboard Box to Kindle to Cloud

  • 8.1 Introduction
  • 8.2 The Emperor of E-Commerce
  • 8.3 The Lord of Logistics
  • 8.4 Beyond Clicks: More Bricks
  • 8.5 Amazon’s Disruptive Consumer Hardware Businesses: Kindle, Fire, Alexa, and More
  • 8.6 Amazon and the Cloud: From Personal Storage to AWS

    • Chapter 9: Platforms, Network Effects, and Competing in a Winner-Take-All World

  • 9.1 Introduction
  • 9.2 Platforms Are Powerful, But Where Does All That Value Come From?
  • 9.3 One-Sided or Two-Sided Markets?
  • 9.4 How Are These Markets Different?
  • 9.5 Competing When Network Effects Matter
  • 9.6 The Zoom Boom—Big Guys Can Be Beat

    • Chapter 10: Social Media, Peer Production, and Leveraging the Crowd

  • 10.1 Introduction
  • 10.2 Blogs
  • 10.3 Wikis
  • 10.4 Social Networks
  • 10.5 Twitter and the Rise of Microblogging
  • 10.6 Prediction Markets and the Wisdom of Crowds
  • 10.7 Crowdsourcing
  • 10.8 Get SMART: The Social Media Awareness and Response Team

    • Chapter 11: The Sharing Economy, Collaborative Consumption, and Efficient Markets through Tech

  • 11.1 Introduction
  • 11.2 Boom Times and Looming Challenges in the Sharing Economy
  • 11.3 Future Outlook: Established Players Get Collaborative
  • 11.4 Airbnb—Hey Stranger, Why Don’t You Stay at My Place?
  • 11.5 Uber's Wild Ride: Sharing Economy Success, Public Company Concerns, and Lessons from a Fallen Founder

    • Chapter 12: Facebook: Platforms, Privacy, and Big Business from the Social Graph

  • 12.1 Introduction
  • 12.2 Lengthening Leaders, Quick Catch-Ups, and the Challenging Rise of Mobile
  • 12.3 Lessons from Platform Facebook: Big Growth, Bad Partners, APIs, and a Mobile Melee
  • 12.4 Advertising and Social Networks: A Challenging Landscape but a Big Payoff
  • 12.5 Move Fast and Break Things: Fumbles, Fake News, and Global Growth Challenges

    • Chapter 13: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion

  • 13.1 Introduction
  • 13.2 Founding the Business: Are We On to Something?
  • 13.3 Customer Engagement (Mobile, Social, and Physical Storefronts)
  • 13.4 Data
  • 13.5 Operations and Logistics
  • 13.6 Subscription: Bigger than Rental
  • 13.7 Surviving and Thriving Post-Pandemic

    • Chapter 14: Understanding Software: A Primer for Managers

  • 14.1 Introduction
  • 14.2 Operating Systems
  • 14.3 Application Software: Apps, Desktop Products, and Enterprise Systems
  • 14.4 Distributed Computing, Web Services, and APIs: The Platform Builders
  • 14.5 Writing Software
  • 14.6 Software Development Methodologies: From Waning Waterfall to Ascending Agile, plus a Sprint through Scrum
  • 14.7 Beyond the Price Tag: Total Cost of Ownership and the Cost of Tech Failure

    • Chapter 15: Software in Flux: Open Source, Cloud, Virtualized, and App-Driven Shifts

  • 15.1 Introduction
  • 15.2 Open Source
  • 15.3 Why Open Source?
  • 15.4 Examples of Open Source Software
  • 15.5 Why Give It Away? The Business of Open Source
  • 15.6 Defining Cloud Computing
  • 15.7 Software in the Cloud: Why Buy When You Can Rent?
  • 15.8 SaaS: Not without Risks
  • 15.9 Understanding Cloud Computing Models: PaaS, IaaS, and Motivations and Risks
  • 15.10 Clouds and Tech Industry Impact
  • 15.11 Virtualization: Software That Makes One Computer Act Like Many
  • 15.12 Apps and App Stores: Further Disrupting the Software Industry on Smartphones, Tablets, and Beyond
  • 15.13 Make, Buy, or Rent

    • Chapter 16: Data and Competitive Advantage: Databases, Analytics, AI, and Machine Learning

  • 16.1 Introduction
  • 16.2 Data, Information, and Knowledge
  • 16.3 Where Does Data Come From?
  • 16.4 Data Rich, Information Poor
  • 16.5 Data Warehouses, Data Marts, Data Lakes, and the Technology behind “Big Data”
  • 16.6 The Business Intelligence Toolkit
  • 16.7 Artificial Intelligence, Big Data, and Machine Learning: It’s Now Everywhere!
  • 16.8 Ethical Information Systems: Understanding Risks and Building More Responsible Technology
  • 16.9 Data Asset in Action: Technology and the Rise of Walmart

    • Chapter 17: Advertising Technologies: Balancing Personalization with Privacy as Technology and Regulation Evolve

  • 17.1 Understanding Online Advertising
  • 17.2 Web Tracking: The Cookie Crumbles and Ad Tech Evolves
  • 17.3 App Tracking: Apple and Facebook Go to War Over In-App Tracking
  • 17.4 Device Profiling: From Geotargeting to Televisions That Watch You
  • 17.5 Privacy Regulation: A Moving Target
  • 17.6 Privacy, Data Protection, Governance, and Management Policies

    • Chapter 18: A Manager’s Guide to the Internet and Telecommunications

  • 18.1 Introduction
  • 18.2 Internet 101: Understanding How the Internet Works
  • 18.3 Getting Where You’re Going
  • 18.4 Last Mile: Faster Speed, Broader Access

    • Chapter 19: Information Security: Barbarians at the Gateway (and Just About Everywhere Else)

  • 19.1 Introduction
  • 19.2 Why Is This Happening? Who Is Doing It? And What’s Their Motivation?
  • 19.3 Where Are Vulnerabilities? Understanding the Weaknesses
  • 19.4 Taking Action

    • Chapter 20: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity

  • 20.1 Introduction
  • 20.2 Understanding Search
  • 20.3 Search Advertising
  • 20.4 The Google Ad Network: Distribution beyond Search
  • 20.5 The Battle Unfolds

    • Appendix A: Essential Skills for Excel

  • A.1 Introduction and Using Formulas
  • A.2 Basic Formatting and Understanding References
  • A.3 Manipulating Sheets
  • A.4 Freezing Panes, Sorting, and Using Filters
  • A.5 Tables and Autofill
  • A.6 Paste Special and Copy as Picture
  • A.7 Column, Bar, Pie, Line, and Scatter Charts
  • A.8 Functions Related to IF
  • A.9 The VLOOKUP and HLOOKUP Functions
  • A.10 Conditional Formatting
  • A.11 Pivot Tables and Slicers
  • A.12 Excel for Mac versus Excel for Windows
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    John Gallaugher Boston College

    John Gallaugher (PhD Syracuse University School of Management) is the founder of the Boston College TechTrek field study programs, and as an advisor to multiple successful student entrepreneurs, John has had unprecedented access to the world’s leading technology and tech investment firms. An award-winning educator and author, John has been named a "Distinguished Educator" by Apple Inc., a "Most Popular Professor" by Bloomberg Businessweek, and “Guru to Grads” by Entrepreneur Magazine. He has also received the Boston College Trzaska Faculty Leadership Award, the all-university Boston College Teaching Award, the Carroll School of Management Teaching Award, and the student newspaper’s Momentum Award for campus impact. His bestselling textbook Information Systems: A Manager's Guide to Harnessing Technology has been used at over 450 universities worldwide, and has twice won the Textbook and Academic Authors' Association "Texty" award for excellence. John has taught on five continents and has led field study experiences in Seattle, San Francisco/Silicon Valley, Boston, New York, Dublin, Ghana, and Sydney. John’s research has been published in leading journals including the MIS Quarterly and Harvard Business Review, and he has consulted for leading organizations including Apple Inc., Accenture, ING, Partners Healthcare, State Street, and the U.S. Information Agency, among others. John has worked extensively with student entrepreneurs and has seen several former students gain admittance to elite accelerators (Y-Combinator, TechStars, MassChallenge), raise capital, and build thriving businesses, with some garnering unicorn ($1 billion plus) valuations. His comments on Business and Technology have appeared in several media outlets, including The New York Times, BusinessWeek, The Associated Press, National Public Radio, and Wired. One of the rare academics who teaches managerial as well as software and hardware programming courses, you can find hundreds of "flipped learning" and project videos at: YouTube.com/profgallaugher. John holds both a BA in Computer Science and an MBA from Boston College, and a PhD in Information Systems from the Syracuse University School of Management. He occasionally publishes on Substack (http://profgallaugher.substack.com) and is also active on social media—having left X for Threads: @john.gallaugher.

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