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Cover of International Business: Opportunities and Challenges in a Flattening World v4.0
February 2023
Page Count: 
ISBN (Digital): 

International Business: Opportunities and Challenges in a Flattening World

Version 4.0
By Sanjyot P. Dunung and Mason A. Carpenter

Key Features

  • Cornerstone themes of strategy, culture, and entrepreneurship
    • Strategy is defined as competition and competitive advantage, while entrepreneurship is seen as creating new opportunities where none previously existed
    • Culture is defined by geographic and demographic criteria. It impacts how businesses enter and operate in global markets and with a wide range of internal and external stakeholders. Consequently, it is essential for students today to understand the impact of culture on business objectives and operations
    • Entrepreneurship discussions recognize that many organizations increasingly conduct at least some of their business across borders. For students who are budding entrepreneurs, understanding international business fundamentals expands their entrepreneurial mindset, preparing them to start a business or think more creatively and competitively within an established organization
  • The narrative is organized around answers to key questions—what, where, why and how of international business
  • Written in a reader-friendly style that concisely covers all the necessary topics and with a focus on the practical application of knowledge
  • Extensively updated to reflect ongoing geopolitical changes and the impact on global businesses, including but not limited to China, Hong Kong, Brexit, the Russian Federation, and Venezuela. Learners need to understand how geopolitical issues can impact strategy, operations, supply chains, and much more.
  • Blended academic and practitioner perspectives integrate recognized research with real-world, practical examples and discussions.
  • Supportive learning structure
    • “What’s In It for Me?” in the form of questions that orient and engage learners
    • “Opening Case” with exercises provides a compelling, real-world-based scenario based on the chapter discussions that follow
    • “Learning Objectives” preview each main head section and help focus the reader’s attention
    • “Did You Know?” provides context and additional insights about various cultures or business practices
    • “Focus” and “Spotlight” provide additional details and background about key facts or topics
    • “Key Takeaways” and “Exercises” at the end of each main head section help students consolidate the material just learned
    • “Amusing Anecdote” offers high-interest examples of global business situations, marketing snafus, and other mistakes coupled with related key international business facts
    • “Ethics in Action” presents typical ethical issues that arise in international businesses
    • “ToolKit Tips” outline specific and practical suggestions to enhance entrepreneurial, professional, and strategic skills
  • End-of-chapter exercises based on AACSB learning standards describe experiential exercises and pose ethical dilemmas. Answer guidelines are provided in the instructor’s manual


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International Business: Opportunities and Challenges in a Flattening World is suitable for courses called International Business, Global Business, Multinational Business or similar titles taught at the undergraduate and MBA levels at both two- and four-year colleges and universities.

This book is written from the perspective that national borders are bridges and not barriers. Cornerstone themes of strategy, organizational and local cultures, and entrepreneurship support the authors’ overall goals to develop deeper understanding of international contexts, the wealth of global opportunities available, and the practical applications of theory, ideas, and learning principles. Engaging learning features provide additional details about key topics or describe real-world situations that require student analysis and promote creative thinking. As a result, learners are better prepared to launch, run, and productively contribute to any organization that is global in scope—or domestic companies that are wrestling with global competition.

New in This Version

  • Updated to reflect the ongoing impact of the global pandemic, including supply chain challenges, business operations, strategic and scenario planning, and management.
  • New and refreshed examples of businesses of all sizes, stages, and from across all regions of the world
  • Integrated additional local cultural insights from all regions and the practical applications for global professionals and firms
FlatWorld Homework System

FlatWorld Homework

FlatWorld Homework includes multi-format questions written specifically for your FlatWorld book, which you can access through our stand-alone interface or integrate with your learning management system.

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Instructor’s Manual

Instructor’s Manual

The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

Instructor’s Manual

PowerPoint Lecture Notes

PowerPoint Lecture Notes

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

PowerPoint Lecture Notes

Test Generator - powered by Cognero

Test Generator - powered by Cognero

FlatWorld has partnered with Cognero, a leading online assessment system, that allows you to create printable tests from FlatWorld provided content.

Test Bank Files for Import to Learning Management Systems

Test Bank Files for Import to Learning Management Systems

For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.

Test Item File

Test Item File

Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.

Sample Syllabi

Sample Syllabi

Sample syllabi provide useful templates to help new faculty adopters revise their teaching plans to match their assigned FlatWorld textbook or lend insights to existing adopters on how to organize their classes.


At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.

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Sanjyot P. Dunung CEO and Founder, Atma Global; Professor of Practice, Thunderbird School of Global Management

Sanjyot P. Dunung (MBA Thunderbird School of Global Management) is a serial entrepreneur and global business executive with expertise in managing businesses through economic cycles and transformational change. A business evangelist and catalyst of growth, she has multidisciplinary skills in strategic planning, business development, raising venture and private capital, proprietary product development, channel partner strategy, and leading global teams. Sanjyot has a track record of helping businesses optimize costs and efficiencies by developing and implementing innovative digital learning and content solutions, including SaaS B2C and B2B, across multiple vertical markets.

Sanjyot has extensive global expertise with intuitive and seasoned in-depth knowledge of the intersection of business, global affairs, culture, technology, and education. She is a recognized thought leader integrating strategic global business and cultural leadership. Additionally, blending the practitioner-academic mindset, she provides consultative mentoring and problem-solving to boards and senior management.

Sanjyot is currently CEO and founder of Atma Global, an award-winning developer of innovative learning content and solutions, focusing on countries, cultures, business and global topics for the corporate, education, government, and travel markets. The firm recently launched Atma Insights, an award-winning digital streaming subscription service, featuring proprietary engaging and essential culture, country, business and global topics learning videos. 

She leads Atma Cultural Advisory Services, which provides thought leadership to global institutions, including the Fortune 500 and the government, on the impact, effectiveness, and cultural suitability of marketing, advertising, communications, and business processes and programs in target groups and across borders. The firm develops cost-effective learning solutions, enhancing the effectiveness of institutional initiatives and improving overall profitability.  

Sanjyot writes articles, appears on global media, and is often a guest speaker at conferences and seminars addressing international business, global cultures, and entrepreneurship. She has written sixteen business books including International Business: Opportunities and Challenges in a Flattening World (FlatWorld) and Global Business Management (FlatWorld). Sanjyot began her career as a banker in New York with American and Japanese banks.       

Sanjyot currently serves on the Board of Advisors, Truman Center for National Policy, Advisory Board of the Thunderbird School of Global Management and the Board of Trustees, National Small Business Association. Previously, she served as a member of the Board of Directors of UNICEF USA. She mentors entrepreneurs around the world. Her first activist young adult novel, Maddie & Sayara, explores the diverging paths of young girls around the world.

Sanjyot has received several awards, including the 2021 Outstanding 50 Asian Americans in Business Award and the 2021 AmChamRepresent Business Transformation Award: Women in Business. Her academic history includes a BA from Northwestern University and an MBA with an emphasis in International Finance from Thunderbird School of Global Management. She is a recipient of the school’s Distinguished Alumni Award and is a Professor of Practice. Sanjyot was born in India and raised in Liverpool, England, and Chicago, USA. She now lives in New York with her three sons.

Mason A. Carpenter University of Wisconsin-Madison

Mason Carpenter (PhD University of Texas at Austin) was the M. Keith Weikel professor of leadership at the University of Wisconsin-Madison’s Wisconsin School of Business. His research in strategic management concerned corporate governance, top management teams, social networks, and the strategic management of global startups and was published widely in leading management and strategy journals. He was also author of numerous books used in leading undergraduate, MBA, and education courses around the world, including Principles of Management published by Flat World Knowledge. He was associate editor of the Academy of Management Review and served on the editorial board of the Strategic Management Journal. At the University of Wisconsin, he was responsible for the undergraduate, MBA, and ExecMBA courses in business, corporate, and global strategy. With others, he had also advised the top management teams and business unit leaders of Fiskars, SABMiller, GE, Harley Davidson, Rockwell International, Vivendi, Kerry Ingredients, Covance, Danisco, Badger Meter, and Banta in the areas of strategy formulation, strategy implementation, and strategic change. His teaching accomplishments included MBA Professor of the Year, notoriety as one of the two most popular professors in several BusinessWeek MBA program polls, the Larson Excellence in Teaching award from the Wisconsin School of Business, and, most recently, a Distinguished Teaching award from the University of Wisconsin-Madison. He also worked to integrate experiential and behavioral perspectives of strategic management into the classroom through positions on the BPS and SMS Executive Committees, Doctoral and New Faculty BPS consortia, and the widely-used BPS Strategy Teaching Toolkit. He passed away in 2011 and is survived by his wife and two sons.

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