Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn more
Published
December 2011
Page Count
292
ISBN (Digital)
978-1-4533-3238-2

Mastering Strategic Management

Version 1.0
By Dave Ketchen and Jeremy Short

Included Supplements

Key Features

Teaching Strategic Management? Adopt this college textbook as is or personalize it online at Flat World. Change chapter titles, move content with ease, and delight in how much less your students pay. We publish peer-reviewed textbooks by expert authors. You make them perfect for your course.

 

Mastering Strategic Management

 

Dave Ketchen and Jeremy Short


In writing Mastering Strategic Management, the authors’ goals were simple:

 

      • Help students become more seasoned and polished public speakers
      • Emphasize the importance of ethics in communication

This textbook is suitable for these courses: Strategic Management

This textbook is suitable for 2 and 4 year institutions.


PEDAGOGICAL FEATURES:

Mastering Strategic Management is designed to enhance student engagement in three innovative ways:

      • VISUAL ADAPTATIONS OF KEY CONCEPTS:

It is well documented that many of today’s students are visual learners. Therefore, this textbook contains multiple graphic concept pages in every section of every chapter of the book. Think of graphic concept pages as almost like infographics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today.

      • REAL WORLD COMPANY EXAMPLES:

Utilizing well-known, currently operating corporations such as Apple helps students harness the conceptual coverage of the chapter in a relatable application for students.

      • “STRATEGY AT THE MOVIES”:

This feature, in each chapter, links course concepts with a popular motion picture. In Chapter 1, for example, the authors describe how “The Social Network” illustrates intended, emergent, and realized strategies.

Instructor’s Manual icon

Instructor’s Manual

The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

PowerPoint Lecture Notes icon

PowerPoint Lecture Notes

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

Test Generator icon

Test Generator

Prefer printable tests? Download our test generator and start creating printable tests today! We offer a test generator for both PC and Mac users.

Test Bank Files for Import to Learning Management Systems icon

Test Bank Files for Import to Learning Management Systems

For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.

Test Item File icon

Test Item File

Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.

At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.

Sign Up for FlatWorld

Already registered? Sign in here.

Dave Ketchen

Dave Ketchen

Auburn University

Dave Ketchen serves as Harbert Eminent Scholar and Professor of Management at Auburn University. An award-winning educator, Ketchen teaches courses in Strategic Management, Principles of Management, Franchising, and the Business of Brewing. His research interests include strategic management, entrepreneurship, research methods, and strategic supply-chain management. He has published more than one hundred eighty articles in journals such as Administrative Science Quarterly, Academy of Management Journal, and Strategic Management Journal. He has served on thirteen editorial boards, including those of Academy of Management Review, Strategic Management Journal, and Journal of Management Studies. He has served as associate editor for eight journals, including Academy of Management Journal, Strategic Entrepreneurship Journal, Journal of International Business Studies, and Organizational Research Methods. Ketchen serves on the board of directors for the Why Not Win Institute, has acted as an expert witness, and has assisted a variety of private- and public-sector entities with strategic planning. He is the former chair of the board of directors for Alabama Launchpad (a statewide startup competition) and served on the Steering Committee for the Michelin Development–East Alabama (an entity that provided low-interest loans to fuel job creation). He has written for the Wall Street Journal, The Hill, The Conversation, and other leading outlets for business insights.

Jeremy Short

Jeremy Short

University of North Texas - Denton

Jeremy Short is the G. Brint Ryan Chair in Entrepreneurship at the University of North Texas. His award-winning teaching includes classes on principles of management, strategic management, entrepreneurship, social entrepreneurship, and research methods. Dr. Short’s research focuses on the determinants of performance in organizations ranging from start-ups, social ventures, family firms, and large organizations. He has published more than one hundred articles in journals such as Strategic Management Journal, Strategic Entrepreneurship Journal, Organization Science, Personnel Psychology, Organizational Behavior and Human Decision Processes, Journal of Business Venturing, Entrepreneurship Theory & Practice, Journal of Business Venturing Insights, Academy of Management Learning and Education, and Journal of Management Education, among others. He serves on the editorial boards of Strategic Entrepreneurship Journal, Journal of Business Venturing, Entrepreneurship Theory & Practice, Journal of Management, Journal of Business Venturing Insights, Family Business Review, and Organizational Research Methods. He also coauthored the first Harvard Business School case in graphic novel format as well as other graphic texts such as Atlas Black: The Complete Adventure. Short’s work has been highlighted in outlets such as Forbes, the Wall Street Journal, USA Today, National Public Radio, Morning Brew, Scientific American Mind, and Franchise Times. A recent study highlighting the citation count of scholarly publications placed Jeremy’s scholarly impact among the top 2% of all management scholars in the world.

question_mark