- Published
- December 2011
- Page Count
- 292
- ISBN (Digital)
- 978-1-4533-3238-2
Mastering Strategic Management
Version 1.0
By Dave Ketchen and Jeremy Short
Included Supplements
Key Features
Teaching Strategic Management? Adopt this college textbook as is or personalize it online at Flat World. Change chapter titles, move content with ease, and delight in how much less your students pay. We publish peer-reviewed textbooks by expert authors. You make them perfect for your course.
Mastering Strategic Management
Dave Ketchen and Jeremy Short
In writing Mastering Strategic Management, the authors’ goals were simple:
- Help students become more seasoned and polished public speakers
- Emphasize the importance of ethics in communication
This textbook is suitable for these courses: Strategic Management
This textbook is suitable for 2 and 4 year institutions.
PEDAGOGICAL FEATURES:
Mastering Strategic Management is designed to enhance student engagement in three innovative ways:
- VISUAL ADAPTATIONS OF KEY CONCEPTS:
It is well documented that many of today’s students are visual learners. Therefore, this textbook contains multiple graphic concept pages in every section of every chapter of the book. Think of graphic concept pages as almost like infographics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today.
- REAL WORLD COMPANY EXAMPLES:
Utilizing well-known, currently operating corporations such as Apple helps students harness the conceptual coverage of the chapter in a relatable application for students.
- “STRATEGY AT THE MOVIES”:
This feature, in each chapter, links course concepts with a popular motion picture. In Chapter 1, for example, the authors describe how “The Social Network” illustrates intended, emergent, and realized strategies.
- About the Authors
- Acknowledgments
- Dedications
- Preface
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Chapter 1: Mastering Strategy: Art and Science
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Chapter 2: Leading Strategically
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Chapter 3: Evaluating the External Environment
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Chapter 4: Managing Firm Resources
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Chapter 5: Selecting Business-Level Strategies
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Chapter 6: Supporting the Business-Level Strategy: Competitive and Cooperative Moves
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Chapter 7: Competing in International Markets
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Chapter 8: Selecting Corporate-Level Strategies
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Chapter 9: Executing Strategy through Organizational Design
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Chapter 10: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility

Instructor’s Manual
The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

PowerPoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

Test Generator
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Test Bank Files for Import to Learning Management Systems
For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.

Test Item File
Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.
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