Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn more
Skip to content
Newer Version Available
Cover of Mastering Strategic Management v2.1
Published: 
March 2020
Page Count: 
362
ISBN (Digital): 
978-1-4533-3537-6

Mastering Strategic Management

Version 2.1
By Dave Ketchen and Jeremy Short

Included Supplements

Key Features

  • Visual adaptations of key concepts.
  • Real-world examples from well-known corporations, such as Apple.
  • “Strategy at the Movies” features that link to popular motion-picture examples.
  • Customizable.

Educators

Request Examination Copy Read Online Adopt This Book Customize this Book

Students

Online Access Price:  $36.95 Color Printed Textbook with Online Access Price:  $63.95
Buy This Book Redeem My Code

Mastering Strategic Management, v2.1 is appropriate for undergraduate, MBA, or graduate-level courses on management strategy usually taught in four-year colleges and universities.


The authors draw on insights from various functional areas such as marketing, finance, and accounting to demonstrate how top executives make effective strategic decisions. Students are encouraged to engage with the material and concepts through graphic displays, illustrative examples, and unique motion-picture links. This edition was updated with fresh cases and examples that expose students to the current and relevant knowledge needed to make the smart choices that drive an organization’s successful performance.

New in This Version

  • Version 2.1 is updated to make the book compliant with accessibility standards and features a more colorful and refreshed page design featuring larger typeface. Reflects the recent updates in Version 2.0
  • Updated cases and fresh examples.
  • New “Research Roundups” and “Small Business Spotlights” included in each chapter.
  • “Top-Shelf Reading” included in each chapter to enhance and expand the subject matter explored in the text.
  • About the Authors
  • Acknowledgments
  • Dedications
  • Preface

    • Chapter 1: Mastering Strategy: Art and Science

  • 1.1 Defining Strategic Management and Strategy
  • 1.2 Intended, Emergent, and Realized Strategies
  • 1.3 The History of Strategic Management
  • 1.4 Understanding the Strategic Management Process
  • 1.5 Conclusion

    • Chapter 2: Leading Strategically

  • 2.1 Vision, Mission, and Goals
  • 2.2 Assessing Organizational Performance
  • 2.3 The CEO as Celebrity
  • 2.4 Entrepreneurial Orientation
  • 2.5 Conclusion

    • Chapter 3: Evaluating the External Environment

  • 3.1 The Relationship between an Organization and Its Environment
  • 3.2 Evaluating the General Environment
  • 3.3 Evaluating the Industry
  • 3.4 Mapping Strategic Groups
  • 3.5 Conclusion

    • Chapter 4: Managing Company Resources

  • 4.1 Resource-Based Theory
  • 4.2 Intellectual Property
  • 4.3 Value Chain
  • 4.4 Beyond Resource-Based Theory: Other Views on Company Performance
  • 4.5 SWOT Analysis
  • 4.6 Conclusion

    • Chapter 5: Selecting Business-Level Strategies

  • 5.1 Understanding Business-Level Strategy through “Generic Strategies”
  • 5.2 Cost Leadership
  • 5.3 Differentiation
  • 5.4 Focused Cost Leadership and Focused Differentiation
  • 5.5 Best-Cost Strategy
  • 5.6 Stuck in the Middle
  • 5.7 Conclusion

    • Chapter 6: Supporting the Business-Level Strategy: Competitive and Cooperative Moves

  • 6.1 Making Competitive Moves
  • 6.2 Responding to Competitors’ Moves
  • 6.3 Making Cooperative Moves
  • 6.4 Conclusion

    • Chapter 7: Competing in International Markets

  • 7.1 Advantages and Disadvantages of Competing in International Markets
  • 7.2 Drivers of Success and Failure When Competing in International Markets
  • 7.3 Types of International Strategies
  • 7.4 Options for Competing in International Markets
  • 7.5 Conclusion

    • Chapter 8: Selecting Corporate-Level Strategies

  • 8.1 Concentration Strategies
  • 8.2 Vertical Integration Strategies
  • 8.3 Diversification Strategies
  • 8.4 Strategies for Getting Smaller
  • 8.5 Portfolio Planning and Corporate-Level Strategy
  • 8.6 Conclusion

    • Chapter 9: Executing Strategy through Organizational Design

  • 9.1 The Basic Building Blocks of Organizational Structure
  • 9.2 Creating an Organizational Structure
  • 9.3 Creating Organizational Control Systems
  • 9.4 Legal Forms of Business
  • 9.5 Conclusion

    • Chapter 10: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility

  • 10.1 Boards of Directors
  • 10.2 Corporate Ethics and Social Responsibility
  • 10.3 Understanding Thought Patterns: A Key to Corporate Leadership?
  • 10.4 Conclusion
    • FlatWorld Homework System

    FlatWorld Homework

    FlatWorld Homework includes multi-format questions written specifically for your FlatWorld book, which you can access through our stand-alone interface or integrate with your learning management system.

    Instructor’s Manual

    Instructor’s Manual

    The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

    PowerPoint Lecture Notes

    PowerPoint Lecture Notes

    A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

    Test Generator - powered by Cognero

    Test Generator - powered by Cognero

    FlatWorld has partnered with Cognero, a leading online assessment system, that allows you to create printable tests from FlatWorld provided content.

    Test Bank Files for Import to Learning Management Systems

    Test Bank Files for Import to Learning Management Systems

    For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.

    Test Item File

    Test Item File

    Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.

    Sample Syllabi

    Sample Syllabi

    Sample syllabi provide useful templates to help new faculty adopters revise their teaching plans to match their assigned FlatWorld textbook or lend insights to existing adopters on how to organize their classes.

    Download

    At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.


    Sign up for FlatWorld

    Already registered? Sign in here

    Dave Ketchen Auburn University

    Dave Ketchen serves as Harbert Eminent Scholar and Professor of Management at Auburn University. An award-winning educator, Ketchen teaches courses in Strategic Management, Principles of Management, Franchising, and the Business of Brewing. His research interests include strategic management, entrepreneurship, research methods, and strategic supply-chain management. He has published more than one hundred eighty articles in journals such as Administrative Science Quarterly, Academy of Management Journal, and Strategic Management Journal. He has served on thirteen editorial boards, including those of Academy of Management Review, Strategic Management Journal, and Journal of Management Studies. He has served as associate editor for eight journals, including Academy of Management Journal, Strategic Entrepreneurship Journal, Journal of International Business Studies, and Organizational Research Methods. Ketchen serves on the board of directors for the Why Not Win Institute, has acted as an expert witness, and has assisted a variety of private- and public-sector entities with strategic planning. He is the former chair of the board of directors for Alabama Launchpad (a statewide startup competition) and served on the Steering Committee for the Michelin Development–East Alabama (an entity that provided low-interest loans to fuel job creation). He has written for the Wall Street Journal, The Hill, The Conversation, and other leading outlets for business insights.

    Jeremy Short University of North Texas - Denton

    Jeremy Short is the G. Brint Ryan Chair in Entrepreneurship at the University of North Texas. His award-winning teaching includes classes on principles of management, strategic management, entrepreneurship, social entrepreneurship, and research methods. Dr. Short’s research focuses on the determinants of performance in organizations ranging from start-ups, social ventures, family firms, and large organizations. He has published more than one hundred articles in journals such as Strategic Management Journal, Strategic Entrepreneurship Journal, Organization Science, Personnel Psychology, Organizational Behavior and Human Decision Processes, Journal of Business Venturing, Entrepreneurship Theory & Practice, Journal of Business Venturing Insights, Academy of Management Learning and Education, and Journal of Management Education, among others. He serves on the editorial boards of Strategic Entrepreneurship Journal, Journal of Business Venturing, Entrepreneurship Theory & Practice, Journal of Management, Journal of Business Venturing Insights, Family Business Review, and Organizational Research Methods. He also coauthored the first Harvard Business School case in graphic novel format as well as other graphic texts such as Atlas Black: The Complete Adventure. Short’s work has been highlighted in outlets such as Forbes, the Wall Street Journal, USA Today, National Public Radio, Morning Brew, Scientific American Mind, and Franchise Times. A recent study highlighting the citation count of scholarly publications placed Jeremy’s scholarly impact among the top 2% of all management scholars in the world.

    Back to top