Mastering Strategic Management
- Dave Ketchen and Jeremy Short
- January 2018
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Ketchen and Short’s Mastering Strategic Management draws on insights from various functional subject matters such as marketing, finance, and accounting to demonstrate how top executives make the strategic decisions that drive whether an organization succeeds or fails. Students are encouraged to engage with the material and concepts through graphic displays, illustrative examples, and unique motion-picture links. This edition has been updated to include fresh cases and examples that have been reviewed by the authors and other leading academics to ensure that students have the most current and relevant knowledge.
- Updated cases and fresh examples.
- New “Research Roundups” and “Small Business Spotlights” included in each chapter.
- “Top-Shelf Reading” included in each chapter to enhance and expand the subject matter explored in the text.
- Visual adaptations of key concepts.
- Real-world examples from well-known corporations, such as Apple.
- “Strategy at the Movies” features that link to popular motion-picture examples.
FlatWorld Homework System
This book is now available with FlatWorld’s Homework System at no additional cost to your students.
With the new, easy-to-use Homework System, you will be able to assign questions and autograde homework. The system includes multi-format questions written specifically for your FlatWorld book, which you can access through our stand-alone interface or integrate with your learning management system (e.g. Canvas, Moodle, Brightspace/D2L, and Blackboard).
Visit the FlatWorld Homework page to learn more.
To schedule a demo for help in setting up FlatWorld Homework for your course, contact your Sales Rep or FlatWorld support.
Test Item File
Need assistance in supplementing your quizzes and tests? Our test item files (in Word format) contain many true/false, multiple choice, fill in the blanks, and short essay questions.
The Instructor Manual (in Word format) will help guide you through the main concepts of each chapter such as learning objectives, key terms and takeaways. Many also include explanations and answers to chapter exercises.
Powerpoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole
Prefer printable tests? Download our test generator and start creating printable tests today! We offer a test generator for both PC and Mac users.
Testbank for Import to Learning Management System
We have taken our test item file and created files to import into several Learning Management Systems. Click for detailed information and file availability.