Legal Aspects of Marketing and SalesVersion 1.0
By Don Mayer, Daniel Warner, George Siedel, and Jethro K. Lieberman
Key FeaturesThe Legal Aspects of Marketing and Sales covers legal issues that students who will work in marketing or with marketing managers must understand.
Mayer, Warner, Siedel and Lieberman's Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.
After introductory chapters covering the legal environment of business, Legal Aspects of Marketing and Sales provides students with context and essential legal concepts relating to contracts, sales, intellectual property, antitrust law and unfair trade practices. The text provides the vocabulary and legal savvy they will need to talk in an educated way to customers, suppliers, shareholders, government regulators and other stakeholders — and to their own lawyers.
With Legal Aspects of Marketing and Sales the authors have created a text that not only has both case summaries and excerpted cases, but one that you can easily customize by deleting chapters, reordering the content, adding your own material, and even editing at the line level with Flat World's easy-to-use MIYO (Make It Your Own) Platform. The online version of the text includes embedded links to law-related videos at YouTube and other online sites for easy access by students and instructors.
Review Mayer, Warner, Siedel and Lieberman's Legal Aspects of Marketing and Sales today to see if its comprehensive content, affordable price, and flexible format are right for your students and your course.
The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.
PowerPoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.
PowerPoint Lecture Notes
Test Item File
Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.
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