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Business Communication for Success

By: 
Scott McLean
Version: 
1.0
Published: 
March 2010
Page Count: 
420
Online Access Price: 
$29.95
Full Color Book + Online Access Price: 
$54.95
ISBN: 
978-1-936126-11-8

Business Communication for Success, v. 1.0

 

Scott McLean



Scott McLean’s goals in writing Business Communication for Success were simple:

  • To provide the range of coverage combined with real-world examples
  • To offer ample opportunities to engage with the concepts, vocabulary and models



Business Communication for Success benefits from Scott's extensive understanding of how students learn the art of effective communication. You can listen to a podcast here of Scott discussing his textbook and teaching the Business Communication course.



Students are provided ample opportunity to engage with the concepts, vocabulary and models covered in the text through:

  • role-playing exercises
  • journal writings
  • case studies
  • small-group activities
  • games
  • self-assessment activities

This textbook is suitable for the following courses: Business Communication, Business English, Business Presentation, Professional Communication

This textbook is suitable for 2 and 4 year level courses.


PEDAGOGICAL FEATURES


FOUR-PART ORGANIZATION:

Clear organization makes the book modular and easy to read while building on earlier lessons.

  • Chapters 1-3: Introduction to the principles of business communication
  • Chapters 4-9: Process and skills of writing for business
  • Chapters 10-15: Process and skills of developing and delivering business presentations
  • Chapters 16-19: Common contexts of business communication, including intrapersonal and interpersonal communication; negative news and crisis communication; intercultural and international communication; and groups, teams, and leadership

Additionally, The Flat World Knowledge publishing model allows instructors to adapt the textbook to the exact needs of their specific class and student body.

See how easy it is to customize a textbook in this 4 minute demo: Flat World Editing Platform Video Demo

Teaching Business Communications? Personalize this college textbook online at Flat World. Change chapter titles, move content with ease, and delight in how much less your students pay. We publish peer-reviewed textbooks by expert authors. You make them perfect for your course.

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Need assistance in supplementing your quizzes and tests? Our test item files (in Word format) contain many true/false, multiple choice, fill in the blanks, and short essay questions.

The Instructor Manual (in Word format) will help guide you through the main concepts of each chapter such as learning objectives, key terms and takeaways. Many also include explanations and answers to chapter exercises.

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole

Prefer printable tests? Download our test generator and start creating printable tests today! We offer a test generator for both PC and Mac users.

We have taken our test item file and created files to import into several Learning Management Systems. Click for detailed information and file availability.

Scott mclean

Scott McLean Walden University

Scott McLean is a Contributing Faculty Member in the Communication Department at Walden University. He also served as an Associate Professor of Business Communication for the W. A. Franke College of Business, Northern Arizona University—Yuma, on a combined campus partnership with the University of Arizona and Arizona Western College. Scott McLean was the 2007–2011 Shadle-EdgeCombe Endowed Faculty Chair at Arizona Western College. Scott is the author of The Basics of Speech Communication, The Basics of Interpersonal Communication, and The Basic of Communication Studies, currently published by Pearson. He is also the author of Business Communication for Success, Business English for Success, Writing for Success, Intercultural Communication, and Group Communication (co-authored with Phil Venditti) with FlatWorld, has published in peer-review journals, classic car magazines, and newspapers. From his experience working with students at the community college and undergraduate level, including English 95 (development), 100 (college prep), 101 (composition and argumentation), 102 (literature and analysis) and 350 (business communication), he has learned the importance of clear, concise learning resources with scaffolding, frequent opportunities for engagement and demonstration of skill mastery, and the importance of the first English course as well as the Business Communication/English course on overall academic success for many students. He also serves as an international consultant to business and industry, and has worked with The Robert Wood Johnson Foundation; The Confederated Tribes of Warm Springs, Oregon; served on the Small Business and Innovative Research (SBIR) Evaluation Panel for the National Institutes of Health; evaluated programs for the Ministry of Hacienda, Chile; and many others. He has taught at AWC/San Luis on the US/Mexican Border, for Central Oregon Community College’s Branch Campus on the Warm Springs Indian Reservation, and for Universidad San Sebastian in Concepcion, Chile. Scott studied at Pontificia Universidad Catolica de Chile, at Washington State University's Edward R. Murrow School of Communication, and at Northern Arizona University–Flagstaff Department of English in the area of Professional Writing. He and his family divide their time between Chile and the United States.
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