Business Communication for SuccessVersion 2.0 By: Scott McLean
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- Student-engaging activities including role-plays, small-group activities, and games.
- Assignment-based learnings such as journal writings, case studies, and self-assessment activities.
- Clear, modular organization based on four parts of business communication: principles, writing, presenting, and applying business communication.
This textbook is suitable for the following courses: Business Communication, Business English, Business Presentation, and Professional Communication.
Business Communication for Success is a comprehensive introduction to business communication, which is organized in a clear, modular format based on four parts of business communication: principles, writing, presenting, and applying business communication in the real world. Unlike other books in the marketplace, McLean included sections dedicated to discussing mobile communication and family business communication.
New in This Version
- Added new exercises, images, and videos throughout the text.
- Included new connections to the latest research.
- New sections on mobile communication, family business communication, and intercultural communication.
FlatWorld Homework includes multi-format questions written specifically for your FlatWorld book, which you can access through our stand-alone interface or integrate with your learning management system.
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The Instructor Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.
PowerPoint Lecture Notes
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PowerPoint Lecture Notes
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