Business Communication for SuccessVersion 2.0 By: Scott McLean
This book is available with FlatWorld's Homework System at no additional cost to your students. Learn more
- Student-engaging activities including role-plays, small-group activities, and games.
- Assignment-based learnings such as journal writings, case studies, and self-assessment activities.
- Clear, modular organization based on four parts of business communication: principles, writing, presenting, and applying business communication.
This textbook is suitable for the following courses: Business Communication, Business English, Business Presentation, and Professional Communication.
Business Communication for Success provides a comprehensive, integrated approach to the study and application of written and oral business communication. Following initial chapters that describe the subject's foundations, the second sequence of chapters focuses on the process of writing, then oral performance with an emphasis on results. The final set of chapters explores contexts from interpersonal to intercultural, groups to leadership, and intercultural to international—and the many situations in which business communication most often occurs. The result is a fully modern discussion that is based on real-world examples to prepare students for a rapidly evolving world of business communication.
New in This Version
- Added new exercises, images, and videos throughout the text.
- Included new connections to the latest research.
- New sections on mobile communication, family business communication, and intercultural communication.
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The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.
PowerPoint Lecture Notes
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PowerPoint Lecture Notes
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