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Business Communication for Success

Homework system included
By: 
Scott McLean
Version: 
2.0
Published: 
January 2016
Page Count: 
694
Online Access Price: 
$29.95
Full Color Book + Online Access Price: 
$54.95
ISBN: 
978-1-4533-7418-4

This textbook is suitable for the following courses: Business Communication, Business English, Business Presentation, and Professional Communication.

Business Communication for Success is a comprehensive introduction to business communication, which is organized in a clear, modular format based on four parts of business communication: principles, writing, presenting, and applying business communication in the real world. Unlike other books in the marketplace, McLean included sections dedicated to discussing mobile communication and family business communication.

New in This Version:
  • Added new exercises, images, and videos throughout the text.
  • Included new connections to the latest research.
  • New sections on mobile communication, family business communication, and intercultural communication.

  • Student-engaging activities including role-plays, small-group activities, and games.
  • Assignment-based learnings such as journal writings, case studies, and self-assessment activities.
  • Clear, modular organization based on four parts of business communication: principles, writing, presenting, and applying business communication.
  • Customizable.

At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.


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This book is now available with FlatWorld’s Homework System at no additional cost to your students.

With the new, easy-to-use Homework System, you will be able to assign questions and autograde homework. The system includes multi-format questions written specifically for your FlatWorld book, which you can access through our stand-alone interface or integrate with your learning management system (e.g. Canvas, Moodle, Brightspace/D2L, and Blackboard).

Visit the FlatWorld Homework page to learn more.

To schedule a demo for help in setting up FlatWorld Homework for your course, contact your Sales Rep or FlatWorld support.

Need assistance in supplementing your quizzes and tests? Our test item files (in Word format) contain many true/false, multiple choice, fill in the blanks, and short essay questions.

The Instructor Manual (in Word format) will help guide you through the main concepts of each chapter such as learning objectives, key terms and takeaways. Many also include explanations and answers to chapter exercises.

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole

We have taken our test item file and created files to import into several Learning Management Systems. Click for detailed information and file availability.

Scott mclean

Scott McLean Walden University

Scott McLean is a Contributing Faculty Member in the Communication Department at Walden University. He also served as an Associate Professor of Business Communication for the W. A. Franke College of Business, Northern Arizona University—Yuma, on a combined campus partnership with the University of Arizona and Arizona Western College. Scott McLean was the 2007–2011 Shadle-EdgeCombe Endowed Faculty Chair at Arizona Western College. Scott is the author of The Basics of Speech Communication, The Basics of Interpersonal Communication, and The Basic of Communication Studies, currently published by Pearson. He is also the author of Business Communication for Success, Business English for Success, Writing for Success, Intercultural Communication, and Group Communication (co-authored with Phil Venditti) with FlatWorld, has published in peer-review journals, classic car magazines, and newspapers. From his experience working with students at the community college and undergraduate level, including English 95 (development), 100 (college prep), 101 (composition and argumentation), 102 (literature and analysis) and 350 (business communication), he has learned the importance of clear, concise learning resources with scaffolding, frequent opportunities for engagement and demonstration of skill mastery, and the importance of the first English course as well as the Business Communication/English course on overall academic success for many students. He also serves as an international consultant to business and industry, and has worked with The Robert Wood Johnson Foundation; The Confederated Tribes of Warm Springs, Oregon; served on the Small Business and Innovative Research (SBIR) Evaluation Panel for the National Institutes of Health; evaluated programs for the Ministry of Hacienda, Chile; and many others. He has taught at AWC/San Luis on the US/Mexican Border, for Central Oregon Community College’s Branch Campus on the Warm Springs Indian Reservation, and for Universidad San Sebastian in Concepcion, Chile. Scott studied at Pontificia Universidad Catolica de Chile, at Washington State University's Edward R. Murrow School of Communication, and at Northern Arizona University–Flagstaff Department of English in the area of Professional Writing. He and his family divide their time between Chile and the United States.
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