Principles of Economics
Custom Version 9.0.2
By John B. Taylor and Akila Weerapana
Andre Neveu
Included Supplements
Key Features
- Over 90 hyperlinks to videos, some of which feature John Taylor, and webpages to enrich online courses, engage students, and reinforce or augment many of the presented topics.
- Employs several economic models to structure the presentation of key principles: Supply and Demand (Ch. 3), Competitive Equilibrium (Ch. 7), A Firm’s Production Decision (Ch. 8), Long-Run Competitive Equilibrium in an Industry (Ch. 9), Monopoly (Ch. 10), Monopolistic Competition (Ch. 11), Oligopoly (Ch. 11), Spending Allocation (Ch. 19), Labor Market (Ch. 20), Quantity Theory of Money (Ch. 22), Spending Balance (Ch. 23), and Economic Fluctuations (Ch. 24).
- Stimulating vignettes begin each chapter and resonate with readers.
- Crisp, clean, and conversational writing style holds students' interest.
- Quickly establishes clear understandings of fundamental topics such as competitive markets, equilibrium and market efficiency, and the policy implications of business cycles.
- Clear and well-crafted graphs, tables, and summaries make it easy to read and understand key data.
- Chapter-end reading assignments based on real-life cases are contemporary and compelling.
- Carefully selected, revised, and tested problems at the end of every chapter are grounded in real-world situations.
- Definitions of key terms appear in the margins and are hyperlinked online.
- Customizable.
Students
- Online Access Price
- $36.95
- Color Printed Textbook with Online Access Price
- $73.95
Principles of Economics is suitable for introductory economics courses usually called principles of economics, economics principles, introductory economics, or similar titles, taught primarily at the undergraduate level at two- and four-year colleges and universities. The course may also be taught at the MBA level. This full-length volume encompasses both microeconomics and macroeconomics and would typically be used in a full-year sequence. Separate volumes of this book titled Principles of Microeconomics and Principles of Macroeconomics are available for semester- or quarter-long courses.
Principles of Economics is co-written by two acclaimed teachers, one of whom is a globally recognized policy expert and eminent scholar. This highly regarded textbook features a remarkably accessible presentation grounded in the central idea of economics: that people make purposeful choices with scarce resources and interact with others when they make these choices. This engaging text provides simple and precise descriptions of why markets are efficient when the incentives are right and inefficient when the incentives are wrong. In addition to their impeccable credentials, both authors possess recent and extensive classroom-based experiences, which gives rise to authentic real-world examples that enliven the book’s narrative and readily connect with students.
- About the Authors
- Acknowledgments
- Preface
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Chapter 1: Observing and Explaining the Economy
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Chapter 2: The Central Idea
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Chapter 3: Macroeconomics: The Big Picture
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Chapter 4: Money and Inflation
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Chapter 5: Capital and Financial Markets
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Chapter 6: Measuring the Production, Income, and Spending of Nations
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Chapter 7: Labor Markets
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Chapter 8: The Supply and Demand Model
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Chapter 9: Public Goods, Externalities, and Government Behavior
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Chapter 10: Taxes, Transfers, and Income Distribution
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Chapter 11: Productivity and Economic Growth
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Chapter 12: Economic Growth Around the World
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Chapter 13: The Spending Allocation Model
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Chapter 14: The Nature and Causes of Economic Fluctuations
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Chapter 15: The Economic Fluctuations Model
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Chapter 16: Using the Economic Fluctuations Model
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Chapter 17: Fiscal Policy
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Chapter 18: Monetary Policy
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Chapter 19: International Trade
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Chapter 20: International Finance
FlatWorld Homework
FlatWorld Homework includes multi-format questions written specifically for your FlatWorld book, which you can access through our stand-alone interface or integrate with your learning management system.
Instructor’s Manual
The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.
PowerPoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.
Test Generator - powered by Cognero
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Test Bank Files for Import to Learning Management Systems
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Test Item File
Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.
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