This textbook is suitable for the following courses: Advertising, Marketing, Digital Marketing.
In writing eMarketing: The Essential Guide to Online Marketing, marketing guru Rob Stokes consolidated eleven years of real online marketing experience at Quirk into a full length textbook, drawing from both academic theory and practical experience.
- Search engine marketing and search engine optimization.
- Affiliate marketing Web analytics and conversion optimization.
- Web development.
- Online copywriting and pay-per-click advertising.
- Social media marketing and web PR.
- eMarketing strategy and market research.
- Mobile marketing.
- Crowdsourcing and customer relationship management.
Need assistance in supplementing your quizzes and tests? Our test item files (in Word format) contain many true/false, multiple choice, fill in the blanks, and short essay questions.
The Instructor Manual (in Word format) will help guide you through the main concepts of each chapter such as learning objectives, key terms and takeaways. Many also include explanations and answers to chapter exercises.
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole
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