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eMarketing: The Essential Guide to Online Marketing

Rob Stokes
August 2010
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Online Ebook Price: 
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This textbook is suitable for the following courses: Advertising, Marketing, Digital Marketing.

In writing eMarketing: The Essential Guide to Online Marketing, marketing guru Rob Stokes consolidated eleven years of real online marketing experience at Quirk into a full length textbook, drawing from both academic theory and practical experience.

  • Search engine marketing and search engine optimization.
  • Affiliate marketing Web analytics and conversion optimization.
  • Web development.
  • Online copywriting and pay-per-click advertising.
  • Social media marketing and web PR.
  • eMarketing strategy and market research.
  • Mobile marketing.
  • Crowdsourcing and customer relationship management.
  • Customizable.

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Need assistance in supplementing your quizzes and tests? Our test item files (in Word format) contain many true/false, multiple choice, fill in the blanks, and short essay questions.

The Instructor Manual (in Word format) will help guide you through the main concepts of each chapter such as learning objectives, key terms and takeaways. Many also include explanations and answers to chapter exercises.

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

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Rob Stokes University of Cape Town

While studying a Business Science Degree at UCT in the ‘90s, Rob's love for both technology and marketing merged in his Marketing Honours Thesis, which focused on the topic of Email Marketing. His vision for taking online marketing to the world was the beginning of Quirk eMarketing as we know it today. Energetic, inspired, and dedicated to motivating people and empowering them, Rob manages to bring these qualities to both clients and staff. He has filled the QuirkStation with stars who have created a formidable eMarketing machine with an international client base. Rob is not only passionate about the world of eMarketing, but also about making it an accessible tool to others. This eMarketing specialist lectures on Internet Marketing at UCT, Red & Yellow School of Advertising and Cape Peninsula University of Technology. With boundless energy and enthusiasm, he also manages to deliver various workshops and presentations across the globe.
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