Atlas Black: Management Guru?
Version 1.0
By Jeremy Short, Talya Bauer, and Dave Ketchen
Included Supplements
Key Features
Are you looking for a new textbook that is designed specifically for your course? Well, you've found one.
Should our family firm expand, or should we be content with the success we enjoy now? Which of my children should succeed me at the helm? Is franchising a viable source or growth, and is it really a form of entrepreneurship? How can I ensure that my family firm thrives in the future? The founders of family firms wrestle with complex questions like these every day, and the answers are elusive. In Tales of Garc—n: The Franchise Players, a charismatic entrepreneur named Garc—n tries to direct the destiny of the family-owned hotel that he created. The family's plans take an unexpected turn when a mysterious investor offers to become the hotelÕ first franchisee. Garc—nÕ carefree son Ram—n readily embraces the opportunity, while his cynical daughter Isabel questions the investorÕ motives.
- Acknowledgements and Dedications
- About the Authors
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Chapter 1: Effective Communication—Can You Hear Me?
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Chapter 2: Negotiation and Conflict—Thriving on Chaos
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Chapter 3: Group (Mis)Behavior
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Chapter 4: Works For Me. Or, How to Lose Friends and (De)Motivate People
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Chapter 5: Leadership—I've Got the Power! Or Do I?
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