This textbook is suitable for the following courses: Advertising and Promotion.
Launch! Advertising and Promotion in Real Time was written in partnership with a real advertising agency. The text explains both the basic principles of advertising and how a campaign actually works (or doesn’t work).
- In-depth campaign analysis that follows a campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis.
- Exposes readers to the theory and concepts of advertising and promotion and the personalities and decisions that drove the example campaign.
- Realistic perspective on how theory plays out in practice.
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The Instructor Manual (in Word format) will help guide you through the main concepts of each chapter such as learning objectives, key terms and takeaways. Many also include explanations and answers to chapter exercises.
Test Item File
Need assistance in supplementing your quizzes and tests? Our test item files (in Word format) contain many true/false, multiple choice, fill in the blanks, and short essay questions.
Solutions manuals, sample exams, video learning segments, workbooks, cases and lab manuals are just some of the extras our books will offer depending on the needs of the course. Click here to see what this textbook offers.
Test Bank Files for Import to Learning Management Systems
For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.
PowerPoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.