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Textbook Details

By Scott McLean
Published
September 2025
Discipline
Business Communication Textbooks
ISBN (Digital)
979-8-88794-403-6

Brief Table of Contents

  • Chapter 1: Introduction to Business Communication
  • Chapter 2: Perception, Audience, and Message
  • Chapter 3: The Business Writing Process
  • Chapter 4: Revision, Proofreading, Format, and Design
  • Chapter 5: Business Writing in Action
  • Chapter 6: Business Presentations, Topics, and Stage Fright
  • Chapter 7: Nonverbal Communication, Movement, and Visual Aids in Business Presentations
  • Chapter 8: Presentation Organization and Outlines
  • Chapter 9: Presentations to Inform
  • Chapter 10: Presentations to Persuade
  • Chapter 11: Business Presentations in Action
  • Chapter 12: Business Communication and Conflict
  • Chapter 13: Intercultural and International Business Communication
  • Chapter 14: Artificial Intelligence (AI) and Professional Communication

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