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Textbook Details

By Dave Ketchen and Jeremy Short

Chapter 1: Mastering Strategy: Art and Science
Chapter 2: Leading Strategically
Chapter 3: Evaluating the External Environment
Chapter 4: Managing Company Resources
Chapter 5: Selecting Business-Level Strategies
Chapter 6: Supporting the Business-Level Strategy: Competitive and Cooperative Moves
Chapter 7: Competing in International Markets
Chapter 8: Selecting Corporate-Level Strategies
Chapter 9: Executing Strategy Through Organizational Design
Chapter 10: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility

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