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Textbook Details

By M. Joseph Sirgy, Don R. Rahtz, and Laura Portolese

Chapter 1: The Consumer in the Marketplace and Conducting Consumer Research
Chapter 2: The Consumer Decision-Making Process
Chapter 3: Symbolic Consumption, Self-Image, and Personality
Chapter 4: Personal Values, Lifestyles, Psychographics, and Relationships
Chapter 5: Memory, Learning, Perception, and Cognition
Chapter 6: Motivation, Emotion, Mood, and Involvement
Chapter 7: Beliefs, Attitude, Intention, and Behavior
Chapter 8: Communication and Persuasion
Chapter 9: Culture and Cross-Culture
Chapter 10: Subcultures and Social Class
Chapter 11: Reference Groups, Social Identity, Social Networks, and Social Power
Chapter 12: Household, Family, Women, Youth, and Children
Chapter 13: Organizational Buying
Chapter 14: Sociology of Fashion and Diffusion of Technological Innovations
Chapter 15: Consumer Behavior, Public Policy, and Society
Chapter 16: Appendix

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