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Textbook Details
By Scott McLean
- Published
- March 2021
- Discipline
- Business Communication Textbooks
- ISBN (Digital)
- 978-1-4533-3425-6
Brief Table of Contents
- Chapter 1: Business Communication Soft Skills
- Chapter 2: Perception, Audience, and Message
- Chapter 3: The Business Writing Process
- Chapter 4: Revision, Proofreading, Format, and Design
- Chapter 5: Business Writing in Action
- Chapter 6: Business Presentations, Topics, and Stage Fright
- Chapter 7: Nonverbal Communication, Movement, and Visual Aids in Business Presentations
- Chapter 8: Presentation Organization and Outlines
- Chapter 9: Presentations to Inform
- Chapter 10: Presentations to Persuade
- Chapter 11: Business Presentations in Action
- Chapter 12: Business Communication and Conflict
- Chapter 13: Negative News, Crisis Communication, and Change
- Chapter 14: Intercultural and International Business Communication