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Textbook Details
By Scott McLean
- Published
- June 2017
- Discipline
- Business Communication Textbooks
- ISBN (Digital)
- 978-1-4533-8610-1
Brief Table of Contents
- Chapter 1: Effective Business Communication
- Chapter 2: Delivering Your Message
- Chapter 3: Understanding Your Audience
- Chapter 4: Developing Business Presentations
- Chapter 5: Nonverbal Delivery
- Chapter 6: Organization and Outlines
- Chapter 7: Presentations to Inform
- Chapter 8: Presentations to Persuade
- Chapter 9: Business Presentations in Action
- Chapter 10: Intrapersonal and Interpersonal Business Communication
- Chapter 11: Negative News and Crisis Communication
- Chapter 12: Intercultural and International Business Communication
- Chapter 13: Group Communication, Teamwork, and Leadership