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Brief Table of Contents

• Chapter 1: The Business Plan
• Chapter 2: Foundations for Small Business
• Chapter 3: Your Business Idea: The Quest for Value
• Chapter 4: E-Business and E-Commerce
• Chapter 5: Marketing Basics
• Chapter 6: Marketing Strategy
• Chapter 7: The Marketing Plan
• Chapter 8: Accounting and Cash Flow
• Chapter 9: Financial Management
• Chapter 10: Supply Chain Management: You Better Get It Right
• Chapter 11: People and Organization
• Chapter 12: The Search for Efficiency and Effectiveness
• Chapter 13: Icebergs and Escapes
• Chapter 14: Going Global: Yes or No?
• Appendix A: Appendix: A Sample Business Plan

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