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Textbook Details

International Business: Opportunities and Challenges in a Flattening World v3.0

By Mason A. Carpenter and Sanjyot P. Dunung

Published: January 2018
Discipline: General Business Textbooks
ISBN (Digital): 978-1-4533-8685-9

Blending the authors’ two unique backgrounds—one as an academic and the other as a practitioner— Carpenter and Dunung present a fresh approach to the subject of international business. This textbook not only provides the foundation for the subject, but also helps today’s learners understand what is really relevant in today’s constantly changing global business arena. The authors stress the importance of seeing borders as bridges, and not barriers, as they encourage entrepreneurship and discuss strategy.

Brief Table of Contents

Chapter 1: Introduction
Chapter 2: International Trade and Foreign Direct Investment
Chapter 3: Culture and Business
Chapter 4: World Economies
Chapter 5: Global and Regional Economic Cooperation and Integration
Chapter 6: International Monetary System
Chapter 7: Foreign Exchange and the Global Capital Markets
Chapter 8: International Expansion and Global Market Opportunity Assessment
Chapter 9: Exporting, Importing, and Global Sourcing
Chapter 10: Strategy and International Business
Chapter 11: Global Entrepreneurship and Intrapreneurship
Chapter 12: Winning through Effective, Global Talent Management
Chapter 13: Harnessing the Engine of Global Innovation
Chapter 14: Competing Effectively through Global Marketing, Distribution, and Supply-Chain Management
Chapter 15: Understanding the Roles of Finance and Accounting in Global Competitive Advantage

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