The author's goals in writing Exploring Business were simple:

• Introduce students to business in an exciting way
• Provide faculty with a fully developed teaching package to enable that goal
  
  
You can listen to a podcast here of Karen describing the book herself.

Pedagogical Features


• Integrated (Optional) Nike Case Study: A Nike case study is available for instructors who wish to introduce students to business using an exciting and integrated case (updated each semester). Students learn about Nike by reading a case study broken down into 26 individual case notes, each linked to the appropriate section(s) of the text. Each provides a real-world example to help students master a particular topic. We also provide four award-winning videos featuring company executives. In addition, the test item file contains multiple-choice questions keyed to the Nike cases.
  
  
• Progressive (Optional) Business Plan: Having students develop a business plan in the course introduces students to the excitement and challenges of starting a business and helps them discover how the functional areas of business interact. This textbook package includes an optionalintegrated business plan project modeled after one refined by the author and her teaching team over the past ten years.
  
  
• AACSB Emphasis: Each chapter presents ten Questions and Problems as well as five cases on areas of skill and knowledge endorsed by AACSB: Learning on the Web, Career Opportunities, The Ethics Angle, Team-Building Skills, and The Global View. More than 70% of end-of-chapter items help students build skills in areas designated as critical by AACSB, including analytical skills, ethical awareness and reasoning abilities, multicultural understanding and globalization, use of information technology, and communications and team oriented skills. Each AACSB inspired exercise is identified by an AACSB tag and a note indicating the relevant skill area.
  
  
• Author-Written Instructor Manual (IM): For the past eleven years, Karen Collins has been developing, coordinating and teaching (to over 3,500 students) an Introduction to Business course. Sections of the course have been taught by a mix of permanent faculty, graduate students, and adjuncts. Each semester, she oversees the course and guides approximately ten instructors as they teach; a task that's been made possible through the development and continuous improvement of extensive, clear, and highly coordinated teaching materials.
  
  
What's NEW in 2.0

Karen updated every single chapter. There are many new business examples, and several new topics have been addressed, including major revisions for Chapter 9's coverage of social media marketing, sustainability coverage in Chapter 2, the value of the Euro in Chapter 3, and exploration of the serial entrepreneur in Chapter 5.

Karen loves helping others with their Introduction to Business courses, and would enjoy hearing from you. Feel free to contact her here at kmc0@Lehigh.edu.