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Textbook Details
By Scott McLean
- Published
- September 2025
- Discipline
- Business Communication Textbooks
- ISBN (Digital)
- 979-8-88794-403-6
Brief Table of Contents
- Chapter 1: Introduction to Business Communication
- Chapter 2: Perception, Audience, and Message
- Chapter 3: The Business Writing Process
- Chapter 4: Revision, Proofreading, Format, and Design
- Chapter 5: Business Writing in Action
- Chapter 6: Business Presentations, Topics, and Stage Fright
- Chapter 7: Nonverbal Communication, Movement, and Visual Aids in Business Presentations
- Chapter 8: Presentation Organization and Outlines
- Chapter 9: Presentations to Inform
- Chapter 10: Presentations to Persuade
- Chapter 11: Business Presentations in Action
- Chapter 12: Business Communication and Conflict
- Chapter 13: Intercultural and International Business Communication
- Chapter 14: Artificial Intelligence (AI) and Professional Communication