Entrepreneurship v2.0

By Laura Portolese, Jaclyn Krause, and Julie R. Bonner

Published

October 2022

Discipline

General Business Textbooks

ISBN (Digital)

978-1-4533-4069-1

Brief Table of Contents

• Part 1: The Idea
• Chapter 1: What Is Entrepreneurship?
• Chapter 2: Understanding the Basics of Business
• Chapter 3: How Do I Determine a Good Idea and Opportunity?
• Part 2: Entrepreneurship Planning
• Chapter 4: How Do I Write a Marketing Plan?
• Chapter 5: How Do I Perform Financial Analysis?
• Chapter 6: How Do I Write an Operational Plan?
• Chapter 7: How to Write a Management Plan
• Chapter 8: How to Put Together a Business Plan
• Part 3: Entrepreneurship Execution
• Chapter 9: How Do I Manage Change?
• Chapter 10: Handling Human Resources
• Part 4: Growing and Sustaining Your Business
• Chapter 11: How Do I Grow My Business?
• Chapter 12: Planning for the Future
• Appendix A: Start Your Business Resources
• Appendix B: Social Media Marketing