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Brief Table of Contents

• Chapter 1: A Manager’s Guide to the Internet and Telecommunications
• Chapter 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers
• Chapter 3: Understanding Network Effects
• Chapter 4: Netflix in Two Acts: The Making of an E-commerce Giant and the Uncertain Future of Atoms to Bits
• Chapter 5: Google in Three Parts: Search, Online Advertising, and Beyond
• Chapter 6: Social Media, Peer Production, and Web 2.0
• Chapter 7: Facebook: Building a Business from the Social Graph
• Chapter 8: Software in Flux: Partly Cloudy and Sometimes Free

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