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Textbook Details

By John Gallaugher
Published
March 2013
Discipline
Information Systems Textbooks
ISBN (Digital)
978-1-4533-5474-2

Brief Table of Contents

  • Chapter 1: Setting the Stage: Technology and the Modern Enterprise
  • Chapter 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers
  • Chapter 3: Moore’s Law: Fast, Cheap Computing and What It Means for the Manager
  • Chapter 4: Understanding Network Effects
  • Chapter 5: Understanding Software: A Primer for Managers
  • Chapter 6: Software in Flux: Partly Cloudy and Sometimes Free
  • Chapter 7: The Data Asset: Databases, Business Intelligence, and Competitive Advantage
  • Chapter 8: A Manager’s Guide to the Internet and Telecommunications
  • Chapter 9: Information Security: Barbarians at the Gateway (and Just About Everywhere Else)
  • Chapter 10: Fundamental Skills
  • Chapter 11: Mathematical Computations
  • Chapter 12: Logical and Lookup Functions
  • Chapter 13: Presenting Data with Charts

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